Pet Care
Pet Care
Business Started
7th of January, 2020
(4 years 3 months old)
Assets Included in the Sale
- Primary domain and all site contents/files - 7 SKUs
- 6 Additional domains (used as 301 redirects)
- Email list (105,323 contacts stored in Sendlane)
- Supplier relationships
- *Inventory is not normally included in the list price, further details can be provided to active Buyers
Listing Details
This listing is for an eCommerce business created in January 2020 in the pet care niche. The Shopify storefront features seven SKUs for products related to dog care. The business boasts a large email list with over 105,323 contacts stored in Sendlane, and thanks to a team of in-house warehouse employees, requires minimal effort to maintain at this time.
This business is 100% eCommerce with all sales revenue generated through the brand’s physical products. The top three traffic channels to the Shopify storefront include affiliate traffic (46.73%), direct (24.91%), and social media (12.85%) signals. The top three countries in terms of generating the most traffic to the storefront include the US (98.16%), CA (0.39%), and IN (0.29%) audiences respectively.
The products included within this listing feature three different suppliers located in China. The Seller stores inventory in their warehouse in California where they also have a team of nine employees helping them manage their other brands. The new owner could easily locate and switch the warehouse or logistics team if they chose, or utilize the current warehouse and find their own customer service agent or logistics service.
The majority of traffic to the business is affiliate driven and the Seller no longer purchases paid ads for these products. Most of the marketing for the brand is done through affiliate partners who receive a commission when a customer makes a purchase, so the Sellers spend minimal time on marketing. Running optimized PPC campaigns for the products serves as a growth opportunity for the Buyer to explore further.
The business includes six additional domains used as 301 redirects and a large email list of 105,323. The Seller sends some emails every once in a while but has not yet monetized them. This serves as another growth lever for a potential Buyer to explore, and more information will be provided to active Buyers.
*The P&L shows a loss for March 2020. The seller was using different sales channels at this time and stated that the business didn’t incur a loss this month, but since we were not able to verify the exact revenues from other sales channels, only verified revenues were included in the P&L.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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Verified Sellers & Vetted Data
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- Revenue Verification
- Traffic Verification
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Optimizing PPC ad campaigns
- Expanding internationally
- Growing and monetizing the email list
- Building and growing social media accounts
Risks
- Referring links could be deleted, changed, or shut down
- Long lead times for product shipping and mismanagement of inventory could impact sales
Work & Skills Required
- Managing affiliate driven traffic partners
- Monitoring analytics and sales
- Managing shipping workers
- Managing customer support representatives
Seller Support Includes
The Seller is willing to provide 30 days of email support and Skype call support to help ease the transition to the new owner
Reason for Sale
The Seller would like to focus on other product lines.
Other Information
Work Required Per Week: 3 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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