Niche: Apparel & Accessories

Listing Details

This listing is for an Amazon FBA business created in August 2018 in the apparel & accessories niche. The included Seller Central account features 10 SKUs for a premium accessory item selling in the US. The trademarked business has strong reviews with at least 4.5 stars on products and an Amazon seller account with 5 stars (97% positive reviews).

Currently, 90% of the inventory is stored inside Amazon. Due to last year’s pandemic-related inventory restrictions, the Seller used a warehouse in Texas to store inventory and then shipped products to Amazon to be fulfilled.

The business has Facebook and Instagram profiles. Facebook does not drive significant traffic but Instagram has proven to be an important social profile for the business. Instagram has helped with product launches and gaining social proof and relationships with influencers has helped to gain traction around newly launched products. The business has an associated branded domain, a downloadable ebook written by the Seller, and a newsletter with about 100 subscribers. The business also has 300 subscribers from a recent warranty program they launched and 100 Manychat subscribers. Growing the email list and the branded domain would be growth opportunities for the Buyer to consider.

The seller runs the business alone and spends an average of 8 hours per week running the business. Further growth opportunities for the business included growing to the Mexican and Canadian markets as well as expanding into the EU, expanding the social media presence, targeting new keywords, and growing away from Amazon traffic.

**The Seller disclosed that in 2018 and 2019 they used some growth strategies that would be considered not in line with TOS. More information will be provided to active buyers.