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Pet Care

For Sale

Pet Care

Display AdvertisingAmazon Associates
Listing Price $108,324
Monthly Multiple 44x
Pricing Periods 7 Months
Brand Registry No
Avg. Monthly Profit $2,462
Avg. Monthly Revenue $2,489
Profit Margin %

Business Started

7th of July, 2016
(6 years 5 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Second domain and all site content/files
  • Email list (209 subscribers stored in Gitgist)
  • One signal notifications account (6.5k subscribers)
  • Social media accounts (Facebook and Twitter)
  • eBooks (one buyers guide and 65 eBooks used as lead magnets)
  • * We recommend interested Buyers have an approved Adsense account to aid a successful migration of the business
Listing Details

This listing is for a 2-site package of display advertising and Amazon Associates businesses created in July 2016 in the pet care niche. The WordPress sites feature information for a specific type of pet and general pet care information. The business includes a push notification account with around 6.5k subscribers and an email list with 209 contacts not currently being monetized. Thanks to a majority of the content outsourced to freelance writers on Upwork, minimal effort is required to maintain the business at this time.

This business primarily earns from display advertising (93.63%) using the Adsense & Ezoic ad networks, and Amazon Associates (6.37%) revenue streams. The top three traffic channels for the first site include organic search (94.94%), direct (3.55%), and referral (1.45%) sources, with a majority of traffic stemming from the US (98.18%), ZZ (0.49%), and CA (0.42%) audiences respectively. The second site generates traffic from organic search (91.87%), direct (5.81%), and referral (1.66%) channels with the top countries in terms of traffic including the US (71.49%), GB (16.9%), and CA (2.75%) audiences respectively.

There are no employees on the payroll for this business at this time but the Seller has outsourced a majority of the content to freelance writers on Upwork. The Seller has not published any new content for the business in some time serving as a growth opportunity for the Buyer to consider. The majority of the Seller's time is spent on updating breeder contacts within a given local area and they will respond to the occasional email from contacts wishing to be included or removed from their posts. This operation is done using a directory plugin and takes very little time to update. when the Seller creates new pages for the site they use a plugin to import the pages based on data held in an excel spreadsheet. Each of these pages is unique and the Seller is willing to document the process for the new owner if they would like.

The Seller has grown a small email list with 209 contacts as they had stopped collecting emails over two years ago and this list has not been contacted in some time. This serves as a growth opportunity to send the included eBooks as lead magnets to actively grow and engage with this list, should the Buyer wish to explore this opportunity further. The seller has grown their One signal push notifications account to include 6.5k users and 2.8k subscribed users.

The Seller has not done any serious link building outside of writing a few guest posts for a handful of sites (maybes 5) when they first started the site. Both included sites are interlinked between each other serving as another growth opportunity in building high quality links to both should the Buyer choose to explore this option further.

The business includes social media accounts for Facebook and Twitter with the Facebook page including some posts automatically published by an application called Socialbee, however, they have almost no reach and the Seller doubts these play any impact on the website's traffic. With plenty of growth opportunities waiting to be explored, more information will be provided to active Buyers.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
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Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Targeting new keywords with content
  • Building more quality backlinks to both sites
  • Adding additional monetizations
  • Building and monetizing the email list
  • Building and growing the social media profiles
  • Fluctuations in rankings can impact traffic to the business
  • Advertiser changes can affect the earnings per click (EPC)
Work & Skills Required
  • Adding or removing listings to specific contacts within the niche
  • Publishing outsourced contact from Upwork writers
  • Updating site plugins when required
  • Responding to customer emails
Seller Support Includes

The Seller is willing to provide 30 days of email support and two Skype calls to help ease the transition to the new owner

Reason for Sale

The Seller would like to focus on other business opportunities

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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