Niche: Pet Care

Listing Details

This listing is for a 2-site package of display advertising and Amazon Associates businesses created in July 2016 in the pet care niche. The WordPress sites feature information for a specific type of pet and general pet care information. The business includes a push notification account with around 6.5k subscribers and an email list with 209 contacts not currently being monetized. Thanks to a majority of the content outsourced to freelance writers on Upwork, minimal effort is required to maintain the business at this time.

This business primarily earns from display advertising (93.63%) using the Adsense & Ezoic ad networks, and Amazon Associates (6.37%) revenue streams. The top three traffic channels for the first site include organic search (94.94%), direct (3.55%), and referral (1.45%) sources, with a majority of traffic stemming from the US (98.18%), ZZ (0.49%), and CA (0.42%) audiences respectively. The second site generates traffic from organic search (91.87%), direct (5.81%), and referral (1.66%) channels with the top countries in terms of traffic including the US (71.49%), GB (16.9%), and CA (2.75%) audiences respectively.

There are no employees on the payroll for this business at this time but the Seller has outsourced a majority of the content to freelance writers on Upwork. The Seller has not published any new content for the business in some time serving as a growth opportunity for the Buyer to consider. The majority of the Seller’s time is spent on updating breeder contacts within a given local area and they will respond to the occasional email from contacts wishing to be included or removed from their posts. This operation is done using a directory plugin and takes very little time to update. when the Seller creates new pages for the site they use a plugin to import the pages based on data held in an excel spreadsheet. Each of these pages is unique and the Seller is willing to document the process for the new owner if they would like.

The Seller has grown a small email list with 209 contacts as they had stopped collecting emails over two years ago and this list has not been contacted in some time. This serves as a growth opportunity to send the included eBooks as lead magnets to actively grow and engage with this list, should the Buyer wish to explore this opportunity further. The seller has grown their One signal push notifications account to include 6.5k users and 2.8k subscribed users.

The Seller has not done any serious link building outside of writing a few guest posts for a handful of sites (maybes 5) when they first started the site. Both included sites are interlinked between each other serving as another growth opportunity in building high quality links to both should the Buyer choose to explore this option further.

The business includes social media accounts for Facebook and Twitter with the Facebook page including some posts automatically published by an application called Socialbee, however, they have almost no reach and the Seller doubts these play any impact on the website’s traffic. With plenty of growth opportunities waiting to be explored, more information will be provided to active Buyers.