Niche: Beauty

Listing Details

This listing is for an Amazon FBA business created in January 2020 in the beauty niche. Included with the Amazon Seller Central account are 2 SKUs that popular female self-care products. The business is part of Amazon Brand Registry 2.0 and primarily sells in the UK where its trademark is registered. The best-selling SKU received the Best-Seller label for its sub-category and over 50% of the 2,700 reviews are five-star. Amazon’s Accelerator marketing has provided strong results when it’s been active, while the brand has enjoyed success on social media platforms when the Seller ran campaigns and partnerships with influencers. Minimal effort is required to run the business.

All inventory is forwarded directly to UK FBA fulfillment centers from the China-based suppliers that the Seller has a strong relationship with.

Spending 5 hours a week to run the business, the Seller checks keyword rankings, monitors customer reviews for quality control, sets up Amazon Deals once a month, and manages inventory levels as required. No other employees are associated with the business.

The business hasn’t paid for advertising this year so far as the Seller’s current marketing strategy generates enough interest without needing to pay for additional PPC campaigns outside of when the brand first started. Social media accounts aren’t important for the business’s traffic, although the Seller experienced high engagement when they partnered with an influencer during the business’s early days. Scheduling posts more frequently and engaging influencers again could be a growth opportunity to develop a new traffic driver outside of Amazon. Growing a TikTok account may be one social media platform to explore further.

Other growth opportunities involve selling on international markets such as the EU and expanding to the US. Developing the Shopify site as another ecommerce arm could be a chance for the Buyer to increase revenue. The Seller has an exclusive contract for Amazon Licensed Brands that can be transferred to the Buyer if they wished to accept the terms of agreement with Amazon.