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Culinary

#53047
For Sale
Verified

Culinary

Display AdvertisingAffiliateAmazon Associates
Listing Price $228,829
Monthly Multiple 52x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $4,401
Avg. Monthly Revenue $4,585
Profit Margin %

Business Started

10th of November, 2017
(5 years old)

Assets Included in the Sale

  • Domain and all site content/files
  • Email list - 6.5K subscribers
  • Social Media - Facebook, Twitter, Instagram, YouTube, Pinterest
  • Amazon Associates storefront
Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in June 2018 in the culinary niche. The WordPress site features recipes and how-to guides on a particular cooking style. Traffic is well-diversified, with solid rankings on high-volume keywords, an organic backlink profile, and growing revenue and traffic.

The business earns primarily from display advertising via Mediavine (93%), followed by affiliate (5%) and Amazon Associates (2%). The site generates traffic primarily through organic search (~68%), followed by social (~23%) and direct (~9%). The country referring the most amount of traffic is the US (~88%), with the remaining traffic from CA (~7%) and AU (~2%). Traffic is well spread out through the site’s pages with the top page only accounting for ~8% of traffic.

The business has Pinterest, Facebook, and Instagram, YouTube, and Twitter accounts. In the past, Pinterest was pivotal for initially growing the site and Instagram has helped with marketing the business. Reengaging with Pinterest and exploring influencer marketing on Instagram would be potential growth opportunities for the Buyer to explore.

Included in the sale is an email list with 6.5K subscribers, who enter a three-week automated sequence when they sign up. The list is also sent recipes once a week and once per month emails that include affiliate links. In terms of link building, all external links were acquired organically. The business also includes an ebook that features top recipes from the site and a couple of unique recipes only available through purchasing the eBook.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Improving SEO
  • Adding niche-related how-to content
  • Growing the social media presence
Risks
  • Google algorithmic changes could cause traffic to fluctuate.
  • Advertiser changes can affect the earnings per click (EPC) in your account
Work & Skills Required
  • Monitoring site performance (rankings, earnings, traffic)
  • Creating social media posts
  • Updating plug ins
Seller Support Includes

The Seller is willing to provide 30 days of email support and 4x 30-minute zoom calls to ease the transition of the business to the Buyer. This is twice the amount of call support offered by Sellers.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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