Niche: Culinary

Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in June 2018 in the culinary niche. The WordPress site features recipes and how-to guides on a particular cooking style. Traffic is well-diversified, with solid rankings on high-volume keywords, an organic backlink profile, and growing revenue and traffic.

The business earns primarily from display advertising via Mediavine (93%), followed by affiliate (5%) and Amazon Associates (2%). The site generates traffic primarily through organic search (~68%), followed by social (~23%) and direct (~9%). The country referring the most amount of traffic is the US (~88%), with the remaining traffic from CA (~7%) and AU (~2%). Traffic is well spread out through the site’s pages with the top page only accounting for ~8% of traffic.

The business has Pinterest, Facebook, and Instagram, YouTube, and Twitter accounts. In the past, Pinterest was pivotal for initially growing the site and Instagram has helped with marketing the business. Reengaging with Pinterest and exploring influencer marketing on Instagram would be potential growth opportunities for the Buyer to explore.

Included in the sale is an email list with 6.5K subscribers, who enter a three-week automated sequence when they sign up. The list is also sent recipes once a week and once per month emails that include affiliate links. In terms of link building, all external links were acquired organically. The business also includes an ebook that features top recipes from the site and a couple of unique recipes only available through purchasing the eBook.