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Food & Beverages

For Sale

Food & Beverages

Display AdvertisingAmazon Associates
Listing Price $282,324
Monthly Multiple 49x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $5,762
Avg. Monthly Revenue $6,655
Profit Margin %

Business Started

5th of October, 2012
(10 years 2 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Email list (13,126 subscribers stored in Flodesk)
  • Social media accounts (Facebook, Pinterest, Instagram, Twitter)
Listing Details

This listing is for a display advertising and Amazon Associates business created in October 2012 in the food & beverages niche. The WordPress site features recipe content based on a popular diet type. The business features a large email list with over 13,126 subscribers stored in Flodesk and a large social media following. The Seller uses some help from outsourced VAs but manages a majority of the work to maintain the business at this time.

This business primarily generates income through display advertising (98.8%) using the Mediavine ad network, and a small amount of Amazon Associates (1.2%) revenue. The top three traffic channels for this business include organic search (47.22%), social media (37.79%), and direct (13.49%) signals. Pinterest is the main driver of social traffic. The top three countries in terms of generating the most traffic to this business include the US (69.16%), CA (10.61%), and GB (6.56%) audiences respectively.

There are no employees on the payroll at this time and the Seller does a majority of the work on this business. There are four VAs that help with recipes and photographs, scheduling Facebook and Instagram posts, some ghost writing with SEO in mind, and one outsourced VA that helps to design some of the Pinterest pins. The Seller primarily focuses on writing new recipes and publishing new articles twice a week. They also send emails to their subscribers for each new post that goes live on the site. The Seller performs article rewrites which often count as one of the two new posts they publish per week. The seller also schedules Instagram posts for the entire month, and checks Facebook group requests to approve members.

The Seller spends some of their workweek researching in Facebook groups to keep up with the newest information for SEO, Google updates, and general blog upkeep. They also check emails, record traffic and revenue stats, and upload any new subscribers to the email list. The Seller writes a weekly newsletter which is sent to their entire email list, but has not been monetized. This serves as a growth opportunity for a Buyer to consider.

The Seller will use this outsourced content and then edit the photos, make sure the writing flows, and ensures the content is in their voice and structured for SEO. The Seller produces 30 second slide show videos for each post, and personally uploads all content to WordPress themselves. No link building service has ever been used on this business which serves as a growth opportunity for a Buyer to explore further should they choose.

Opportunities for growth according to the Seller include adding two new posts per week, whether it is a new recipe or an updated one. Updating old posts to be SEO optimized and adding new photos with larger sizes would be additional opportunities, along with continuing to add slide videos and web stories for the new posts that are published every week. The Seller also mentions that a new owner should continue using Pinterest as it is a good source of added income along with Facebook. Lastly, the Seller suggests room for growth would be in adding a group of small eBooks and bundles to sell on the blog from an optimized sales page.

This business includes social media accounts for Facebook, Pinterest, Instagram, and Twitter, with Pinterest driving the most traffic, followed by Facebook. Google discover sends some traffic through their app to the business. This isn't a true social media channel, but they have started web stories and will receive some occasional traffic from publishing these. More information will be provided to active Buyers.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Updating existing blog content
  • Continuing to post new recipes on a weekly basis
  • Building more sponsored posts
  • Growing and monetizing the email list
  • Growing the social media traffic
  • Fluctuations in rankings can impact traffic to the business
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue
Work & Skills Required
  • Writing a weekly email newsletter
  • Managing outsourced content
  • Monitoring analytics
  • Creating and scheduling social media posts
  • Creating and publishing Pinterest pins
  • Rewriting existing blog content using SEO
  • Approving Facebook group members
  • Uploading new subscribers to the email list
Seller Support Includes

The Seller is willing to provide 30 days of email support and Skype calls as needed to help ease the transition to the new owner

Reason for Sale

The Seller would like to focus on other business opportunities

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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