You are using an outdated browser. Please upgrade your browser to improve your experience and security.

Pet Care

For Sale

Pet Care

Display Advertising
Listing Price $57,204
Monthly Multiple 42x
Pricing Periods 6 Months
Brand Registry No
Avg. Monthly Profit $1,362
Avg. Monthly Revenue $1,450
Profit Margin %

Business Started

5th of December, 2018
(3 years 11 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Pinterest account
  • Employee Contracts
Listing Details

This listing is for a display advertising business created in December 2018 in the pet care niche. The WordPress site features how-to training guides around raising a specific type of popular household pet. The business has experienced rapid growth in the past 6 months as the Seller built a base of evergreen content. Social media is a large traffic driver with SOPs and guides to help the Buyer learn how to leverage these platforms to continue marketing the business. Minimal effort is required from the Seller to maintain the business.

Revenue is generated entirely from Mediavine, which the Seller switched to from AdSense mid-2020. The main traffic channel is social media (~85%), followed by organic (~10%), and direct (~5%). The leading countries in terms of traffic are the US (~72%), Canada (~7%), and the UK (~6%).

Content is added on a monthly basis, which has all been written by the Seller. Around 4 hours per week is spent maintaining the business, with the main tasks including writing up content and uploading Pinterest pins every couple of days. A VA based in the Philippines helps design new Pinterest pins and is willing to continue working with the Buyer after the sale.

On top of maintaining a strong social media presence, the Buyer may wish to consider strengthening the site's SEO to increase SEO and organic reach. Building and monetizing an email list could be a way to grow another revenue stream outside of the site. Applying for affiliate marketing is another opportunity to expand the business, as well as starting an eCommerce arm to directly source and sell some of the most popular pet products.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
Unlock Listing You can view this area after unlocking the listing
Unlocking this listing will grant you full access to:
  • Instant access to the site URL(s)
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Submit a unique offer on the listing
What would you offer for this listing?

Email to make a unique offer on this listing.

Verified Sellers & Vetted Data

All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.

  • Seller Verification
  • Revenue
  • Visitors / Traffic
  • Expenses

Learn more here

Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Adding more blog content
  • Developing the site's SEO
  • Growing and monetizing an email list
  • Applying for affiliate marketing programs
  • Sourcing private-label products
  • Pinterest could change their organic algorithm leading to less traffic exposure.
  • Advertiser changes can affect the earnings per click (EPC) in your Mediavine account.
Work & Skills Required
  • Writing new content
  • Uploading Pinterest pins
  • Managing a VA
Seller Support Includes

The Seller is willing to offer 30 days of email support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 4 Hours

Private Blog Network (PBN): No

Domain Type: .net

Platform: WordPress

Empire Flippers Certified

All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.

Want to Know When New
Businesses Are For Sale?

Sign up below to get notifications when new listings are available on the Empire Marketplace