Niche: Pet Care

Listing Details

This listing is for a display advertising business created in December 2018 in the pet care niche. The WordPress site features how-to training guides around raising a specific type of popular household pet. The business has experienced rapid growth in the past 6 months as the Seller built a base of evergreen content. Social media is a large traffic driver with SOPs and guides to help the Buyer learn how to leverage these platforms to continue marketing the business. Minimal effort is required from the Seller to maintain the business.

Revenue is generated entirely from Mediavine, which the Seller switched to from AdSense mid-2020. The main traffic channel is social media (~85%), followed by organic (~10%), and direct (~5%). The leading countries in terms of traffic are the US (~72%), Canada (~7%), and the UK (~6%).

Content is added on a monthly basis, which has all been written by the Seller. Around 4 hours per week is spent maintaining the business, with the main tasks including writing up content and uploading Pinterest pins every couple of days. A VA based in the Philippines helps design new Pinterest pins and is willing to continue working with the Buyer after the sale.

On top of maintaining a strong social media presence, the Buyer may wish to consider strengthening the site’s SEO to increase SEO and organic reach. Building and monetizing an email list could be a way to grow another revenue stream outside of the site. Applying for affiliate marketing is another opportunity to expand the business, as well as starting an eCommerce arm to directly source and sell some of the most popular pet products.