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For Sale


Amazon KDPDigital ProductDisplay Advertising
Listing Price $148,703
Monthly Multiple 34x
Pricing Periods 12 Months
Avg. Monthly Profit $4,374
Avg. Monthly Revenue $5,807
Profit Margin 75%

Business Started

5th of September, 2013
(9 years 3 months old)

Assets Included in the Sale

  • Amazon KDP - 6 physical books & 5 ebooks
  • Domains and all site contents/files
  • Email list - 11,675 subscribers
  • Trademark (logo)
  • YouTube 32,000 subscribers
  • Social media accounts - Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Vimeo
  • Employee contracts
  • SOPs
  • Book rights
  • * We recommend interested Buyers have an approved Adsense account to aid a successful migration of the business
Listing Details

This listing is for an Amazon KDP, digital product, and display advertising business. The KDP account features six physical books and five ebooks that teach people how to play a particular instrument. The WordPress website sells digital products and the WooCommerce platform hosts video lessons, both also related to learning the same instrument. The Seller has diversified the business' revenue sources and over the past seven years the books have been bestsellers in several Amazon categories, one of which has been selected by Amazon for the designation ‘Great on Kindle’. This book has also been featured on other websites as the #1 bestselling title of all time. The business has also been given Amazon Influencer status.

The business earns through Amazon KDP (87%), digital products (9%), YouTube display ads (3%), and KJOS book royalties (1%). A monthly membership program has also recently been set up which earns monthly recurring revenue. Sellers have written all the books themselves. Physical books are printed through KDP so they don't have to handle any inventory. The Sellers are experts in the niche and one of them would be willing to continue working with the business as a contractor if the Buyer wishes. The two bestsellers have a total of over 2000 reviews on Amazon and aggregate ratings of 4.7 and 4.3 stars.

The included website generates 9% of total traffic. The main drivers of that traffic are organic search (60.58%), direct (24.54%), and social (12.54%). This mostly comes from the US (54%).

The Sellers spend about 10 hours a week on the business. They have two contractors who help them to run the business. The IT person takes care of site development of new products and courses and general maintenance. The VA records daily sales takes customer service inquiries via email, makes book corrections as needed in Word and Vellum, and uploads new files to KDP. There's also an accountant that prepares monthly financial statements.

A large email list of almost 12K subscribers is included in the sale. This list is monetized through sequences of 3-6 emails each that direct subscribers to purchase books and the membership program.

The YouTube channel has over 30K subscribers and helps to send users to their website. The Facebook group has over 13K followers. The Sellers have also recently been growing their following on Pinterest and Instagram. Continuing this growth could be an opportunity for a Buyer.

*The Sellers are open to discussing the use of their images by the buyer after the sale.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Begin charging Amazon readers for the video courses that accompany the books
  • Continue building the subscription product
  • Running PPC ads outside of Amazon
  • Performing a CRO audit
  • Develop blog post content specifically to drive traffic to our affiliate links
  • Translating the books to other languages
  • Subdividing the current books to make more books
  • Releasing more books and video courses
  • Amazon shutting down your Kindle account due to terms of service changes
  • Amazon algorithm changes could cause traffic to fluctuate
Work & Skills Required
  • Social media posting
  • Customer service
  • Monitoring sales
  • Content and product development
Seller Support Includes

The Seller is willing to provide 120 days of email support (up to 5 emails per week) and up to four Zoom calls to ensure a smooth transition to the Buyer. This is considerably more than traditionally offered by a Seller.

Reason for Sale

The Seller would like to move on to other opportunities

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .io

Platform: Other

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