Niche: Sports

Listing Details

This listing is for an Amazon Associates and affiliate business created in May 2018 in the sports niche. The WordPress site offers information and buying guides for specialized gear for fitness and popular combative sports. The niche has seen an uptick in interest since early 2020 and the business has benefitted from its growing popularity.

The business earns primarily from Amazon Associates (96%) and affiliate (4%). The site generates traffic primarily through organic (~91%), followed by direct (~8%) and referral (>1%). The country leading traffic is the US (66%) with the remaining traffic from the UK (~10%) and CA (~8%). The top page accounts for ~12% of traffic and the top three pages combined account for around 27% of traffic.

The business was originally purchased from Empire Flippers in July 2020. The previous owner contributed a substantial amount of content, built this website on an expired domain, and used some PBN links. Since purchase, the current owners invested a considerable amount in click rate optimization, resulting in a higher conversion rate, however, the owners have not updated the site or content in months contributing to a decline in viewership. Traffic has also been negatively impacted by the December 2020 Google algorithm update.

The owners also invested in link-building strategies to increase the DA that was done through mainly manual outreach (other blogs), with a few links from high DA services. The content that the current owners added was outsourced and added intermittently. Included in the sale are three other niche-related domains.

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