Niche: Digital Media

Listing Details

This listing is for a digital product and display advertising business created in September 2016 in the digital media niche. The WordPress site features creative assets that are popular with content creators, where the two digital products sell two types of lifetime subscription plans. The business has experienced strong year-on-year growth in revenue and boasts a large email list with over 55,000 subscribers. Minimal effort is required to maintain the business.

Digital products generate most of the business’s revenue (~94%), while Google AdSense contributes a small revenue stream (~6%). The top traffic channels are social media (~83%), direct (~10%), and organic search (~7%). India is the leading country in terms of traffic (~33%), followed by the US (~13%), and Indonesia (~6%). Most of the site’s traffic comes from YouTube (77%).

The Seller spends around 1 hour per day maintaining the business with most of the tasks being automated. Responsibilities include monitoring and reviewing the performance of new products, processing special licenses, and updating the site when required. The business has over 10,000 digital products ready to download which were all created by the Seller.

The email list with over 55,000 subscribers isn’t currently in use which is a huge growth opportunity for the Buyer to monetize and send frequent newsletters with offers. Creating more content is another way to continue growing the business, while adding blog content may help build the site’s organic reach. With enough inbound traffic, the Buyer may wish to change to a higher-paying advertising network.

*Google AdSense was stopped in September 2020 and re-added in April 2021.