5th of December, 2013
(9 years old)
Assets Included in the Sale
This listing is for an eCommerce business created in December 2013 in the automotive niche. The Shopify store features 31 SKUs for products focused on road safety. Sales mainly come from the US with ~2% of orders being fulfilled outside of the US. The trademarked business has experienced year-on-year growth in revenue and has room for further growth through an Amazon FBM account that will be included in the sale. Overall, the business requires minimal effort from the Seller to maintain at this time.
The top traffic channels are paid advertising (~75%), organic search (~14%), and direct search (~6%). The leading countries in terms of traffic are the US (~96%) and Canada (~1%).
There is one Wix and one Shopify site included in the sale with the majority of revenue now being driven from the Shopify site. Currently, Inventory is stored at a 3PL warehouse in Edison, New Jersey, and all orders are fulfilled from this site. The Seller's manufacturer is based in China.
The Seller spends 5 hours on the business, whose tasks include optimizing the site, providing customer service, managing inventory levels, forwarding orders to the 3PL warehouse, and liaising with a marketing company that helps with paid ad campaigns. No other employees are associated with the business.
Social media channels aren't important in terms of traffic, which could be an opportunity for the Buyer to build as another traffic driver. As paid search is the primary traffic channel, the Buyer may wish to diversify traffic by starting a blog to improve inbound traffic and lower expenses spent on paid search. Other ways to expand the business include adding new color variations on the best-selling SKUs and developing the Amazon FBM storefront, which the Seller has spent minimal time on building.
*The Amazon FBM account has been included in the sale, but please note all revenue is generated via eCommerce as the FBM channel is currently operating at a loss and hasn't been included in the valuation.
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The Seller is willing to offer 90 days of email support and 2 phone calls per week to ensure a smooth transition for the Buyer.
The Seller would like to explore other business opportunities.
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
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