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For Sale


Listing Price $155,231
Monthly Multiple 32x
Pricing Periods 12 Months
Avg. Monthly Profit $4,851
Avg. Monthly Revenue $21,680
Profit Margin 22%

Business Started

5th of December, 2013
(9 years old)

Assets Included in the Sale

  • Domain and all site content/files
  • 1 additional domain and all site content/files
  • Email list (3,050 subscribers hosted on Wix)
  • Trademark
  • Social media accounts (Facebook, YouTube)
  • Supplier Contracts/Relationship
  • Amazon FBM Account
  • *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an eCommerce business created in December 2013 in the automotive niche. The Shopify store features 31 SKUs for products focused on road safety. Sales mainly come from the US with ~2% of orders being fulfilled outside of the US. The trademarked business has experienced year-on-year growth in revenue and has room for further growth through an Amazon FBM account that will be included in the sale. Overall, the business requires minimal effort from the Seller to maintain at this time.

The top traffic channels are paid advertising (~75%), organic search (~14%), and direct search (~6%). The leading countries in terms of traffic are the US (~96%) and Canada (~1%).

There is one Wix and one Shopify site included in the sale with the majority of revenue now being driven from the Shopify site. Currently, Inventory is stored at a 3PL warehouse in Edison, New Jersey, and all orders are fulfilled from this site. The Seller's manufacturer is based in China.

The Seller spends 5 hours on the business, whose tasks include optimizing the site, providing customer service, managing inventory levels, forwarding orders to the 3PL warehouse, and liaising with a marketing company that helps with paid ad campaigns. No other employees are associated with the business.

Social media channels aren't important in terms of traffic, which could be an opportunity for the Buyer to build as another traffic driver. As paid search is the primary traffic channel, the Buyer may wish to diversify traffic by starting a blog to improve inbound traffic and lower expenses spent on paid search. Other ways to expand the business include adding new color variations on the best-selling SKUs and developing the Amazon FBM storefront, which the Seller has spent minimal time on building.

*The Amazon FBM account has been included in the sale, but please note all revenue is generated via eCommerce as the FBM channel is currently operating at a loss and hasn't been included in the valuation.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Adding new products
  • Building the Amazon FBM store
  • Building and monetizing the email list
  • Growing a social media presence
  • Developing the second domain
  • Starting a blog to increase organic search
  • An increase in paid ads pricing could make the ads unprofitable.
  • Sales and ability to fulfill orders will suffer if the supplier/factory cannot meet demand or changes terms of agreement.
Work & Skills Required
  • Providing customer support
  • Optimizing the site
  • Forwarding orders to the 3PL warehouse
  • Managing inventory levels
  • Liaising with a marketing company
Seller Support Includes

The Seller is willing to offer 90 days of email support and 2 phone calls per week to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other business opportunities.

Other Information

Work Required Per Week: 5 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

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