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News & Education

#52575
For Sale
Verified

News & Education

Display Advertising
Listing Price $486,347
Monthly Multiple 45x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $10,808
Avg. Monthly Revenue $11,024
Profit Margin %

Business Started

6th of July, 2014
(8 years 7 months old)

Assets Included in the Sale

  • 2 Domains and all site content/files
  • Email list (4,038 subscribers)
  • YouTube channel (1K+ subscribers)
  • 30 pieces of unpublished content
  • Writer contacts
  • Outsourced designer contact
Listing Details

This listing is for a display advertising business created in July 2014 in the news & education niche. The WordPress site offers information and educational content for teachers, parents, and children. The business is well-aged, has a 4K email list, has a DR 53, and requires minimal time from the Seller.

The business earns the entirety of its revenue from Medivine ads. The site generates traffic primarily through organic (78%), followed by direct (12%) and referral (9%). The country leading traffic is the US (53%) with the remaining traffic from the UK (19%) and AU (6%). Traffic is well spread out through the site’s pages with the top page only accounting for 3% of traffic. The business experiences seasonality in connection with school holidays.

The business has over 4,000 emails though they have not yet utilized this list. This would be a growth opportunity for the buyer to consider. There is a Youtube channel with over 1k subscribers and approximately half a million views. In terms of backlinks, the Seller has built most of them organically and has gained a strong backlink profile from K12 and .edu links.

The site runs fairly hands-off besides updating plugins. The Seller has about 30 new pieces of content to be added to grow the site further. Content is added on an ad-hoc basis and outsourced to writers the Seller has worked with over the years. The contact of these writers can be passed on to the Buyer.

The sale includes a secondary website that brings in about 1% of revenue. It has been included in the sale because it was related to the main business being sold.

Growth opportunities include partnering with related sites to take advantage of their affiliate programs, adding digital products to sell on the site, or adding a membership option on the site.

**Learn more about this listing by scrolling down to the FAQ section**


Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Adding niche related content
  • Adding affiliate links and creating affiliate partnerships
  • Growing the existing YouTube channel
Risks
  • Google algorithmic changes could cause traffic to fluctuate.
  • Advertiser changes can affect the earnings in your account
Work & Skills Required
  • Updating and adding content
  • Paying the writers
  • Monitoring analytics
Seller Support Includes

The Seller is willing to offer 30 days of email support to ease the transition of the business to the Buyer.

Reason for Sale

The Seller would like to focus on other business opportunities.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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