Niche: Outdoors, Equipment, Children

Listing Details

This listing is for an Amazon FBA business created in March 2019 in the outdoors, equipment, and children niches. The included Amazon Seller Central account features 10 SKUs (five for each brand) selling products primarily in the US marketplace. The business features two trademarks for each brand of products and three domains, two .com’s and one .au domain website. Based on the brand’s suppliers shipping products directly to a 3PL located in Los Angeles, minimal effort is required to maintain the business at this time.

This business is 100% Amazon FBA and all revenue is generated from this platform. The majority of sales for the two brands of products is within the US marketplace followed by Canada and Mexico respectively. The supplier for both brands ships inventory FOB directly to the Seller’s 3PL located in LA. From here, products are shipped to their desired Amazon fulfillment center.

There are no employees on the payroll at this time. The Seller spends the majority of their time monitoring sales volumes, PPC ad performance, and inventory levels via Amazon Seller’s apps. Some PPC ad adjustments along with monitoring Jungle Scout’s extension will be done weekly, and bookkeeping in QuickBooks will be done monthly or when required.

According to the Seller, the opportunities to grow the business includes adding different product variations for the existing SKUs and expanding the product line to other products within sub-niches that each brand target. Other growth levers according to the Seller include growing the social media channels, introducing video advertising on Amazon, leveraging the WooCommerce capabilities already built into the websites, and expand into other regions most notably the European markets.

The business includes social media accounts for Facebook and Instagram for each brand. The Seller has not spent much time optimizing these platforms and would have a family member post to these channels once a month or less. This serves as a growth opportunity for a Buyer to explore further. The business has not yet started an email list from the site’s traffic serving as another growth opportunity to consider.

*Drop-in revenue was due to inventory issues during the height of Covid in 2020.

*Some seasonality with a spike in revenue seen during Easter, summer holidays, and Christmas/December.

*The Seller is in the early stages of developing a wholesale/B2B sales channel in Australia where they expect to continue products of similar features to one of the included brands. The wholesale/B2B channel products will run under a new/different brand name and are not intended for Amazon.