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For Sale


Listing Price $166,489
Monthly Multiple 39x
Pricing Periods 5 Months
Brand Registry No
Avg. Monthly Profit $4,269
Avg. Monthly Revenue $5,012
Profit Margin %

Business Started

5th of October, 2019
(3 years 1 month old)

Assets Included in the Sale

  • Domain and all site content/files
  • Trademark
  • Email list - 5K subscribers
  • Social Media accounts - Instagram, Facebook, Youtube, Linkedin, Twitter, and Pinterest
Listing Details

This listing is for an affiliate business created in October 2019 in the finance niche. The WordPress site offers information and advice on improving finances. The trademarked business has an email list of 5K, quality content, and some backlinks from high-ranked finance and news websites like CNBC and Huffpost.

The business earns 100% of its income through several affiliate programs. The site generates traffic primarily through organic (88%), followed by direct (6%) and social (4%). The country leading traffic is the US (95%) with the remaining traffic from CA (1%) and the UK (>1%). Traffic is well spread out through the site’s pages with the top page only accounting for 5.6% of traffic.

The business has an email list of over 5,000 subscribers and the list is sent out segmented, automated email sequences. In terms of backlinks, the Sellers have done some guest posting and blog commenting, and many pages get links naturally. Content was mostly outsourced and added in early to mid-2020 but no new content has been posted in four months. The Sellers have a WordPress assistant who adds the articles to the site when articles are being written. The Sellers are willing to provide a content plan for the next 6 months to the new owner so they only have to assign the articles when complete. The business has Facebook, YouTube, Twitter, Linkedin, Pinterest, and Instagram accounts though none account for significant traffic.

*The earnings have decreased significantly between April and October 2020. The main reasons are a loss in advertisers and website traffic, as well as a payout adjustment from an advertising partner.

*The pricing period only includes the months after October 2020 to reflect the level of earnings after these events.
The seller used paid traffic from Google Ads and other sources between March and November 2020.

*Prior to August 2020, some metrics in Google Analytics (especially the bounce rate) were displayed incorrectly due to technical issues with a theme/plugin.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Adding more content
  • Creating finance specific tools to add to the site
  • Growing and monetizing the email list
  • Google algorithmic changes could cause traffic to fluctuate.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Monitoring and updating the site
  • Overseeing freelancer work if necessary
  • Assigning articles with keywords to freelance writers (occasionally)
  • Answering blog comments
Seller Support Includes

The Sellers are willing to offer 30 days of email support and 2 Zoom calls to ease the transition of the business.

Reason for Sale

The Sellers would like to move on to other opportunities.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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