Niche: Business

Listing Details

This listing is for a SaaS, affiliate, and Merch By Amazon business created in February 2017 in the business niche. The two included Chrome Extension apps help streamline operations for individuals who sell items on the growing Merch By Amazon and/or Kindle Direct Publishing platforms. Also included in the sale are two email lists with over 5,900 contacts and two branded domains, through which the business earns subscription-based income. The Seller has included multiple business accounts to help with the daily operations of the business, and minimal effort is required to maintain the business at this time.

This business primarily generates income through the SaaS apps (96%), affiliate income (3%), and Amazon Merch (1%) sources. The business includes two separate Chrome Extensions that help Amazon sellers streamline their operations. This listing includes two branded domains for each application. Both sites drive a majority of organic traffic to each domain, with direct and referral traffic generating the remainder. The country responsible for driving the most traffic to the application websites is the US market, with the Morocco and Germany markets following after respectively.

The core functionality is complete in both apps so when the Seller is working on the apps, it’s mainly in maintenance mode. They will also answer the infrequent support requests from time to time. There are knowledge bases for both apps including detailed setup guides and videos. The onboarding process has been streamlined such that it requires no input from the support team. The main development work the Seller focuses on now is when Amazon adds another product type or marketplace to its range on Merch By Amazon. The Seller will make minor updates to the app to support the new product types when required. The codebase is quite straightforward given there's no server-side or database to be concerned with. As such, scaling the user base doesn’t incur any additional server costs. All code is well organized and stored in cloud-based BitBucket repositories and branched per feature and merged back in with the full source control history.

There are no employees at this time. However, there is a WordPress developer who maintains the websites, manages promotional graphics and emails and helps out with support from time to time. They are currently paid 20% of the profit from the apps on a weekly basis excluding any Merch revenue. The Seller has mentioned to the WordPress developer that they are potentially selling the apps and the WordPress developer is open to working with the new owner if needed.

The business includes a Facebook Page and Facebook Group for each Chrome Extension totaling over 6,000 followers. The Seller uses the Facebook Groups and Pages to post about offers and updates they make. The Seller mentions key growth opportunities include hiring an SEO consultant to provide an organic growth strategy. Adding some blog writers to produce articles around the problems that the apps solve is another opportunity for a Buyer to consider. There are several Influencers and YouTube channels in these spaces that could help this business grow further should a potential Buyer choose to explore this option.

Currently, there are no active methods employed to attract new customers and the Seller has not performed any paid advertising. The majority of traffic stems from word of mouth and affiliate recommendations. This serves as another growth opportunity for a Buyer to consider, and more information will be provided to active Buyers.