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Home, Equipment

For Sale

Home, Equipment

Amazon AssociatesDisplay Advertising
Listing Price $61,006
Monthly Multiple 42x
Pricing Periods 11 Months
Brand Registry No
Avg. Monthly Profit $1,453
Avg. Monthly Revenue $1,495
Profit Margin %

Business Started

5th of April, 2017
(5 years 11 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Email list (850 subscribers hosted on MailerLite)
  • Social media accounts (Facebook, Twitter)
Listing Details

This listing is for an Amazon Associates and display advertising business created in April 2017 in the equipment and home niche. The WordPress site features product reviews and buying guides for a specific type of tool to help with home decor. The site has been customized to make it easier to update the design. Minimal effort is required from the Seller to maintain the business.

The site generates revenue from Amazon Associates (~86%) and Newor Media (~14%). Organic search is the primary traffic channel (~94%), with direct (~5%) and referral (~1%) contributing some traffic. Visitors come mainly from the US (~75%), the UK(~11%), and Canada (~5%).

The front end of the site has been customized to display custom buy boxes and make updating the site's design more efficient (for A/B split testing etc). More information can be provided to interested Buyers.

Content production is outsourced to freelance writers, with up to 4 articles added each month to the site. A VA based in the Philippines helps to format articles. The Seller spends around 10 hours each week on average, which is usually spent updating older content, editing and publishing new content, and checking linked products are still in stock. The freelance writers and VA will not be continuing with the Buyer post-sale.

The Seller purchased a few PBNs several years ago. More recent backlinks were gained by manual outreach for sponsored posts. A document with all the acquired backlinks to date can be provided to the Buyer upon request if they wished to disavow any links.

Potential growth opportunities include growing and monetizing the email list and increasing the site's presence in the UK. The site currently has no backlinks coming from the UK, which could be an avenue to explore for the Buyer, especially because commission rates of sales from the UK are higher compared to the US. Adding more content to expand the product range could be a chance to increase revenue for the Buyer.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Adding more content
  • Targeting new keywords for different products
  • Growing and monetizing the email list
  • Increasing the site's visibility to UK-based visitors
  • Google algorithmic changes could cause traffic to fluctuate.
  • Amazon can change the commission structure of their program at any time.
Work & Skills Required
  • Updating content
  • Editing and publishing articles
  • Sending article briefs to freelance writers
  • Checking products with affiliate links are in stock
Seller Support Includes

The Seller is willing to offer up to 3 Skype calls and 60 days of email support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller wishes to explore new business opportunities.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): Yes

Domain Type: .com

Platform: WordPress

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