Niche: Home

Listing Details

This listing is for an Amazon Associates, display ads, affiliate business created in October 2018 in the home niche. The WordPress site contains buying guides and information on home water systems. The site’s revenue is well diversified and the business has seen recent growth. The business requires minimal work from the Seller.

The business primarily earns revenue from Amazon Associates (64%), followed by display ads optimized through Ezoic (28%) and finally by affiliate revenue (9% generated through the Linkshare Rakuten affiliate program). The site generates traffic primarily through organic (90%), followed by direct (8%) and referral (1%). The country leading traffic is the US (82%) with the remaining traffic from CA (10%) and AU (2%). The top three pages combined account for 33% of traffic.

The Seller has built links organically and through guest posting. They have not spent much time on the site in recent months but in the past had written all of the content themselves. The business has no employees or outsourced help to support building the site.

The business has no social media accounts or an email list, serving as a growth opportunity for the Buyer. Other growth opportunities include adding niche-related content, creating a backlink building strategy, and optimizing the speed of the site.

The site experienced a drop in traffic in May 2020 which could be related to a Google core update. Since that point, traffic has recovered and improved upon pre-May levels.

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