Niche: Music, Hobbies

Listing Details

This listing is for an Amazon Associates business created in October 2017 in the music and hobbies niches. The WordPress site, which has been featured on the likes of Reverbnation, Your EDM, and DJ Tech Tools, features buying guides and reviews for a particular musical instrument and other music production equipment, as well as associated informational articles on music production. The site has a nice spread of traffic among its top three pages and overall requires minimal work from the Seller to maintain.

The main traffic channels for the site are organic search (~90%), direct (~6%), and social (~2%). This traffic comes from the US (~38%), the UK (~12%), and CA (~6%). The top three traffic pages for the site receive ~10%, ~9%, and ~5% respectively.

The Seller carried out a content strategy that involved creating high-quality marketable content assets from existing data, then pitching the assets to industry publications to earn backlinks. Another content strategy the Seller experimented with was creating resource pages for musicians, one of which captured over 2,000 email subscribers and hit the front page of Y Combinator’s HackerNews.

Growth opportunities for this business include diversifying the site earnings and traffic by adding display ads and expanding to other affiliate programs, as well as targeting new keywords. Other ways to grow the business are with the implementation of new SEO strategies and DropShipping products.