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Pet Care

#51112
For Sale
Verified

Pet Care

Amazon FBAeCommerce
Listing Price $267,769
Monthly Multiple 41x
Pricing Periods 6 Months
SKUs 5
Brand Registry Yes
Avg. Monthly Profit $6,531
Avg. Monthly Revenue $19,884
Profit Margin 33%

Business Started

7th of March, 2019
(3 years 8 months old)

Assets Included in the Sale

  • Amazon Seller Central account with 5 SKUs
  • Domain including all site content and files
  • Trademark
  • Email List (~3,000 subscribers)
  • Supplier contracts and relationships
  • SOPs
  • Social media accounts (Facebook, Twitter, Pinterest, Instagram)
  • *Inventory is not normally included in the list price, further details can be provided to active Buyers
Listing Details

This listing is for an Amazon FBA and eCommerce business created in March 2019 in the pet care niche. The included Seller Central account features 5 SKUs for pet products that solve a common problem. The brand, which is registered with Amazon's Brand Registry 2.0, was 2021 Editors' Choice for a popular magazine in the niche and the products have received the Amazon's Choice badge multiple times. Sales for January 2021 were almost 3x what they were for the same period in 2020.

The business earns through Amazon FBA (98%) and eCommerce (The Wayfair and Shopify sales account for ~2% of the total business revenue). The business has an established relationship with a loyal factory partner and it sells on Amazon.com, Amazon.ca (brand registered), Wayfair, and a Shopify site. The Sellers hold a small amount of inventory in their office to fulfill Wayfair orders as they require blind shipping. All other orders are fulfilled by Amazon.

The store features one product with 4 SKUs for size and color variations. The brand is well designed and products each have hundreds of positive reviews at 4.7+ stars. The product pages are also well designed, with excellent product photos and descriptions.

Currently, three VAs work for the business. The first one does all image work i.e. photoshopping, the second one helps with Shopify and Klaviyo issues, and the third one manages Amazon PPC. None of the VAs are aware of the sale, but the Sellers can confirm for interested Buyers whether they will continue with the business.

The product can be used by pet owners, the elderly, campers, as well as sporting events and game spectators. The Sellers have focused on pet owners thus far so expanding reach to these other audiences could be a growth opportunity for a Buyer to consider.

Earnings
Gross Revenue
Net Profit
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12 Months
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Site Traffic
Page Views
Unique Users
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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Launching new product variations
  • Expanding product range
  • Target new audiences
  • Growing and monetizing the email list
Risks
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
  • An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
  • Managing inventory
  • Customer support
  • Requesting product reviews
  • Monitoring PPC campaigns
  • Product research
  • Contacting influencers
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Skype calls to ensure a smooth transition of the sale. They are also willing to offer introductions to the manufacturers and 3PLs.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Shopify

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