Niche: Sports, Hobbies, Home, Entertainment

Listing Details

This listing is for an Amazon Associates business created in March 2019 in the sports, hobbies, home, and entertainment niches. The WordPress site contains buying guides and information on hobby games/sports often played in the home. The site has a DR 38 and has seen strong year-on-year growth. The business requires minimal work from the Seller.

The site generates traffic primarily through organic (77%), followed by paid search (17%) and direct (4%). The country leading traffic is the US (69%) with the remaining traffic from CA (11%) and the UK (6%). Traffic throughout the site’s pages is well spread with the top page accounting for only 7% of traffic. The business has Facebook, Twitter, Pinterest, YouTube, and Instagram though none of the social media accounts are significant drivers of traffic.

The Seller works on the business with a partner. The Seller acts as an investor and analyst while the partner is responsible for keyword research, working with writers, and link acquisition. Outsourced writers were brought in to work on the content and there have been three new articles posted every month on average for the last six months. Previously the Seller has paid for homepage backlinks on a few sites though a majority of link building was done through guest posts and forum comments. Two posts ready for publishing are included in the sale for the benefit of the Buyer.

The business experiences strong seasonality around November and December for the holiday season where the products it’s recommending become popular gifts.

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