Niche: Automotive

Listing Details

This listing is for a display advertising and Amazon Associates business created in July 2019 in the automotive niche. The WordPress site features informational articles covering a large range of topics within the automotive industry. The website features an even spread in terms of traffic for the top three pages and good rankings for high volume keywords within the niche. The business has seen strong recent growth in traffic and revenue with very little seasonality. Minimal effort is required to maintain the business at this time.

This business primarily earns from display advertising (96%) using the Mediavine ad network, and Amazon Associates (4%) income streams. The top traffic channels for this business stem from organic search (94.84%), direct (4.75%), and referral (0.32%) signals. The top countries in terms of generating the most traffic to this business include the US (76.39%), United Kingdom (5.69%), and Canada (4.55%) audiences respectively.

The Seller has focused on publishing 10-20 new articles per month with all content outsourced. Currently, the Seller is utilizing the help of one writer, one editor, and one media VA. The Seller's workload consists of finding new keywords and communicating with the team to ensure that everything is done correctly. The main focus has been on updating old posts if they drop in rankings. The website does not have many backlinks which serve as a growth opportunity for the Buyer to consider.

In the past, the Seller has used Ezoic as an ad company, but is now using Mediavine. The Buyer can apply to Adthrive which potentially offers better rates should they wish to explore this option further according to the Seller. This listing includes a Pinterest account though this is not very important in terms of generating traffic to the business. More information will be provided to active Buyers.

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