Niche: Electronics, Technology

Listing Details

This listing is for an Amazon Associates and display advertising business created in April 2018 in the electronics and technology niches. The WordPress site features product reviews and how-to guides for different types of computer hardware. The business has seen steady growth in traffic and runs hands-off for the Seller.

Amazon Associates generates the most revenue (~57%), followed by earnings from Ezoic (~42%). The main traffic channels are organic search (~92%), direct (~7%), and referral (~1%). The US is the leading country in terms of traffic (~48%), followed by the UK (~8%), and India (~7%).

The Seller spends around an hour each week updating plugins and monitoring analytics. A freelance writer from Upwork was hired to handle content creation, while a VA manages formatting and publishing of the articles; neither of these staff will be continuing with the Buyer post-sale.

Generating more content to rank for certain keywords in shoulder niches is an immediate opportunity for the new Buyer. Linkbuilding was done primarily through manual outreach but has stopped recently, which is another chance for the Buyer to expand the site. Applying for different affiliate programs outside of Amazon Associates may have potential to increase the number of revenue streams.