Niche: Children

Listing Details

This listing is for an FBA and eCommerce business created in November 2016 in the children’s niche. The included Seller Central account features 15 SKUs selling internationally for a children’s room decor item that comes in different designs. The trademarked business is a part of Amazon Brand Registry 2.0 and has hundreds to thousands of reviews on products with ratings of at least 4.5 stars and over.

The business primarily earns from FBA (55%) but also sells on several eCommerce channels (45%) including a branded Shopify store, Etsy, Walmart, Sears, and wholesale. The business sells in Slovenia, Dubai, Scandinavia, the US, Canada, the UK, Italy, France, Spain, and Mexico. Inventory is currently stored in two 3PL warehouses, both located in the US. Shipments go directly from the supplier factory in China to the warehouses. The Seller does not touch the inventory at any point in the process.

The business has several employees and contractors. There are four employees and four subcontractors who help with managing retail relationships, order processing, general admin and social media management, logistics management, graphic design, and website management. The content manager helps create, refresh, and post content on a weekly basis and a third-party writer creates articles once a month to help the business rank on Google. The employee and contractor team are aware of the sale of the business and have agreed to stay with the Buyer.

There are Facebook and Instagram accounts that are mainly used to establish rapport with customers. There are two separate email lists, one for direct customers and the other for wholesale customers. The wholesale email list is used twice a week to send potential ads and the customer’s list is used for posting about giveaways and gaining reviews. The sale of the business also includes in-depth business analytics, research on the business’s categories, research on multiple factories that can make current products, and new product plans and analysis, all of which would help with the future growth strategy of the Buyer.

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