Niche: Outdoors

Listing Details

This listing is for an Amazon FBA business created in September 2017 in the outdoors niche. Included with the Amazon Seller Central account are 21 SKUs related to a popular outdoor activity. The business has shown strong year on year growth which is reflected in the best-selling product being recommended as Amazon’s Choice for its subcategory with a 4.7-star average rating over 1,600+ reviews. The business is part of Amazon Brand Registry 2.0 and minimal effort is required from the Seller to maintain it.

All sales are made through the Amazon US marketplace. Inventory is stored in FBA fulfillment centers. The FBA store has experienced out-of-stock periods in June 2020 as the Seller was reinvesting capital into other business opportunities. With further inventory planning, the Buyer could increase a more consistent revenue stream and avoid future out-of-stock scenarios.

The Seller spends around 2 hours each week monitoring sales, responding to customer inquiries, and checking that all the SKUs are active on the FBA storefront (10 SKUs are variations of the primary SKU).

Growth opportunities include leveraging Enhanced Brand Content to optimize the product listings, growing monetizing the email list, and selling on other Amazon marketplaces. The business’s social media accounts aren’t important in terms of traffic. Given the nature of the niche and popularity of the SKUs, the Buyer could build a following on these platforms and use retargeted ads to increase sales.

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