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Outdoors

#50857
For Sale
Verified

Outdoors

Amazon FBA
Listing Price $410,307
Monthly Multiple 40x
Pricing Periods 11 Months
Brand Registry No
Avg. Monthly Profit $10,258
Avg. Monthly Revenue $42,754
Profit Margin %

Business Started

3rd of September, 2017
(5 years 3 months old)

Assets Included in the Sale

  • Amazon Seller Central account (21 SKUs)
  • Primary domain and all site/content files
  • 2 additional domains
  • Email list (700 subscribers)
  • Social media accounts (Facebook, Instagram)
  • SOPs
  • Supplier Contracts/Relationships
  • Pending trademark
  • *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an Amazon FBA business created in September 2017 in the outdoors niche. Included with the Amazon Seller Central account are 21 SKUs related to a popular outdoor activity. The business has shown strong year on year growth which is reflected in the best-selling product being recommended as Amazon's Choice for its subcategory with a 4.7-star average rating over 1,600+ reviews. The business is part of Amazon Brand Registry 2.0 and minimal effort is required from the Seller to maintain it.

All sales are made through the Amazon US marketplace. Inventory is stored in FBA fulfillment centers. The FBA store has experienced out-of-stock periods in June 2020 as the Seller was reinvesting capital into other business opportunities. With further inventory planning, the Buyer could increase a more consistent revenue stream and avoid future out-of-stock scenarios.

The Seller spends around 2 hours each week monitoring sales, responding to customer inquiries, and checking that all the SKUs are active on the FBA storefront (10 SKUs are variations of the primary SKU).

Growth opportunities include leveraging Enhanced Brand Content to optimize the product listings, growing monetizing the email list, and selling on other Amazon marketplaces. The business's social media accounts aren't important in terms of traffic. Given the nature of the niche and popularity of the SKUs, the Buyer could build a following on these platforms and use retargeted ads to increase sales.

**Learn more about this listing by scrolling down to the FAQ section**


Earnings
Gross Revenue
Net Profit
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6 Months
12 Months
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Site Traffic
Page Views
Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Adding new products
  • Cross-selling products after expanding the product range
  • Increasing PPC campaigns during summer
  • Building and monetizing the email list
  • Growing a social media following
  • Selling on other Amazon marketplaces
  • Optimizing product listings with Enhanced Brand Content
Risks
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS).
  • An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
  • Managing inventory levels
  • Responding to customer questions
  • Checking SKUs are still active
  • Monitoring analytics
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Skype calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore different business opportunities.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Other

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