Niche: Lifestyle

Listing Details

This listing is for a display advertising, sponsored posts, Amazon Associates, and affiliate business created in December 2008 in the lifestyle niche. The WordPress site features blog content related to improving your lifestyle and other positive ideas to help you live a happy life. The business has experienced an increase in net profits of approximately 9% year-on-year in 2020, and includes nice diversification of revenue. The site domain is very well aged (11 years old) and minimal effort is required to maintain the business.

This business primarily generates revenue from display advertising using the AdThrive network (48%), sponsored posts (27%), paid guest posts (13%), link insertions (7%), Amazon Associates (4%), and affiliate (1%) revenue sources. The top three traffic channels for this business include social media (56%), organic search (27.2%), and direct (13%) signals. The top countries in terms of generating the most traffic to the business include the US (80.7%), CA (5.78%), and UK (2.18%) audiences respectively.

The Seller’s primary focus on this business includes researching new content topics, writing new blog posts, optimizing existing content, and editing older posts to remain active with current links and topic trends. The Seller also plays an active role in promoting content and engaging with others on social media. The Seller spends time responding to emails from brands and readers when they are able.

Most of the site’s content is written by the Seller, but they do have several contributed posts paid for by companies. There are currently no other employees on the payroll at this time. For sponsored content, it’s a mix of brands reaching out to the Seller and pitching related brands.

The business includes an email list with 7,474 subscribers with several segments created by email opt-ins. All opt-ins then lead into the automated welcome sequence, which leads into the main email segment. This email list is being monetized with affiliate links and the Seller was sending weekly emails going out to the whole list, but now they are not sending these as frequently.

Social media is the biggest driver in terms of traffic and revenue for this business with many sponsored and paid posts stemming from these channels. A simple break down for these include Instagram which creates revenue with sponsored posts. Facebook which creates revenue with sponsored posts. Twitter which produces a small amount of revenue from sponsored posts and traffic. Pinterest which creates revenue by sending traffic to the site to be monetized later on through email and other forms of content. With plenty of growth potential for interested Buyers to consider, more information will be provided to active Buyers.

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