Niche: Home

Listing Details

This listing is for an eCommerce business created in January 2016 in the home niche. The Shopify storefront features 69 SKUs for products used mostly in the bathroom. The trademarked business includes an email list with over 10K subscribers and the Seller spends around eight hours per week maintaining the business.

This business is 100% eCommerce with all sales stemming from the Shopify storefront for the brand. The top three traffic channels for this business stem from organic search (44%), direct (19%), and social media (16%) signals. The top countries in terms of generating the most in sales for the brand stem from the US (85%), CA (6%), and AU (2%) audiences respectively.

There are currently no employees on the payroll for this business at this time. The Seller manages all tasks for this asset including managing customer emails and customer service. They also manage the website, adding products as needed, and ordering inventory, products, and shipping items as needed. The Seller will post to social media when able, and currently writes and sends 3-5 emails a week. Content on the site has been outsourced to freelance writers and written by the Seller themselves.

The brand’s products are manufactured in Turkey before being shipped to their 3PL provider located in Tuscan, Arizona. Most of the traffic is organic to a few blog posts. Traffic to the blog posts results in direct sales and creates a retargeting audience. Facebook, Instagram, and Google ads are used to market the products.

There are two main suppliers for the brand with one accounting for a majority of the products, and one smaller supplier offering a limited number of products with the opportunity to add more should a potential buyer choose.

This business includes a large email list with over 10,000 contacts included and about 6,000 active subscribers. Emails are sent multiple times a week to different segments (purchasers vs. non-purchasers, VIP, purchasesd X but not Y, etc.). The email is very valuable and can easily be grown. Each new email subscriber is added potential so optimizing campaigns can continue business growth and more profits for a potential Buyer to explore further.

Social media profiles for Facebook, Pinterest, Instagram, and Youtube are included though the Seller has not focussed on these channels as much as they would have liked, serving as another growth opportunity for a Buyer to consider. More information will be provided to active Buyers.