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For Sale


Listing Price $175,350
Monthly Multiple 42x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $4,175
Avg. Monthly Revenue $12,649
Profit Margin %

Business Started

5th of January, 2016
(6 years 11 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Three additional domains (two used as 301 redirects and one not in use)
  • Email list (10,834 contacts in total, 5,537 Active and 5297 Suppressed, stored in Klaviyo)
  • Trademark
  • Social media accounts (Facebook, Pinterest, Instagram, and Youtube)
  • Affiliate contacts managed through Refersion
  • Supplier contacts and relationships
  • *Inventory is not normally included in the list price, further details can be provided to active Buyers
Listing Details

This listing is for an eCommerce business created in January 2016 in the home niche. The Shopify storefront features 69 SKUs for products used mostly in the bathroom. The trademarked business includes an email list with over 10K subscribers and the Seller spends around eight hours per week maintaining the business.

This business is 100% eCommerce with all sales stemming from the Shopify storefront for the brand. The top three traffic channels for this business stem from organic search (44%), direct (19%), and social media (16%) signals. The top countries in terms of generating the most in sales for the brand stem from the US (85%), CA (6%), and AU (2%) audiences respectively.

There are currently no employees on the payroll for this business at this time. The Seller manages all tasks for this asset including managing customer emails and customer service. They also manage the website, adding products as needed, and ordering inventory, products, and shipping items as needed. The Seller will post to social media when able, and currently writes and sends 3-5 emails a week. Content on the site has been outsourced to freelance writers and written by the Seller themselves.

The brand's products are manufactured in Turkey before being shipped to their 3PL provider located in Tuscan, Arizona. Most of the traffic is organic to a few blog posts. Traffic to the blog posts results in direct sales and creates a retargeting audience. Facebook, Instagram, and Google ads are used to market the products.

There are two main suppliers for the brand with one accounting for a majority of the products, and one smaller supplier offering a limited number of products with the opportunity to add more should a potential buyer choose.

This business includes a large email list with over 10,000 contacts included and about 6,000 active subscribers. Emails are sent multiple times a week to different segments (purchasers vs. non-purchasers, VIP, purchasesd X but not Y, etc.). The email is very valuable and can easily be grown. Each new email subscriber is added potential so optimizing campaigns can continue business growth and more profits for a potential Buyer to explore further.

Social media profiles for Facebook, Pinterest, Instagram, and Youtube are included though the Seller has not focussed on these channels as much as they would have liked, serving as another growth opportunity for a Buyer to consider. More information will be provided to active Buyers.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Optimize the brands packaging and customer experience
  • Adding more items to the product line
  • Optimizing email campaigns
  • Growing the social media profiles
  • Adding more affiliate products to the website
  • Fluctuations in rankings can impact traffic to the business
  • Lead times and inventory must be closely monitored at all times to ensure sales aren’t negatively impacted
Work & Skills Required
  • Managing customer service and responding to emails
  • Managing the website and adding products as needed
  • Ordering inventory when needed
  • Posting on social media profiles
  • Writing and sending email campaigns
Seller Support Includes

The Seller is willing to provide 30 days of email support to ensure a smooth transition to the new owner

Reason for Sale

The Seller would like to focus on other business opportunities

Other Information

Work Required Per Week: 8 Hours

Private Blog Network (PBN): No

Domain Type: .us

Platform: Shopify

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