Niche: Automotive

Listing Details

This listing is for a Dropshipping business created in march 2019 in the automotive niche. The Shopify store features accessories for a common vehicle. The included Facebook & Instagram accounts, through which the Seller runs ads to drive traffic to the store, has over 3,400 followers combined, and sees a decent level of engagement. The top 3 pages of the site have an even spread of traffic and the store has over 180 positive reviews.

The majority of site traffic comes from paid search (~43%), with the other top channels being social (~26%) and direct (~12%). Almost all of this traffic comes from the US (~95%), with small amounts coming from CA (~1%) and IN (~0.3%). The top three pages of the site account for ~11%, ~9%, and ~5% respectively.

Orders are fulfilled via eBay from 10 US-based suppliers with a lead time of 4-7 days. The products have a high number of positive reviews, with customers sharing photos of their products.

The Seller works alone on the business. SEO and Google ads contractors are used to optimize features of the site and paid ads.

Social media is an important aspect of this business, with the included Instagram account having over 1,400 followers and the page sees a high level of engagement. The Seller runs Facebook and Google ads to drive traffic to the store and both ad accounts are included in the sale. They have managed to get a consistent cost per acquisition from these campaigns. Scaling these advertising campaigns is a growth opportunity for a Buyer to consider.

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