Baby Care
Baby Care
Business Started
1st of August, 2015
(8 years 8 months old)
Assets Included in the Sale
- Amazon Seller Central account - 38 SKUs
- Domain and all site content/files
- Email list (1,553 subscribers stored in Mailchimp)
- Social media accounts (Facebook and Instagram)
- SOPs
- Supplier contracts/relationships
- *Inventory is not normally included in the list price, further details can be provided to active Buyers
Listing Details
This listing is for an Amazon FBA business created in August 2015 in the baby care niche. The included Amazon Seller Central account features 38 SKUs for products related to baby bedding. The business is a part of Amazon’s Brand Registry 1.0 and features several products with hundreds of 4.7+ star reviews. The Seller currently spends two hours per week adjusting PPC campaigns and checking inventory levels.
This business generates 100% of its revenue from Amazon FBA. The included domain and WordPress site features a traffic spread generated from organic search (54%), direct (30.3%), and social media (13%) signals. The top three countries in terms of generating the most traffic to the website alone include the US (80%), CA (4.61%), and CN (2.23%) audiences respectively.
Currently, the Seller has a local public storage unit (20×20) where they store inventory shipped from the supplier located in China. They ship inventory from this unit to Amazon whenever inventory begins to run low on stock. The Seller doesn’t like to have too much inventory at Amazon at any given time. The supplier is very flexible and able to ship directly to Amazon if the new owner so wishes. The Seller spends around two hours per week adjusting bids on PPC campaigns and checking inventory levels.
The Primary country for sales is the US marketplace, however, people do purchase products from other countries outside this market. All products are shipped via sea freight with the exception of air freight when needing inventory in a shorter period of time.
The Seller had participated early in 2015/2016 in some reviews in exchange for free products when it was allowed by Amazon. Once they announced the change in their policy, the Seller immediately stopped and hasn’t done this since. All the reviews after that have been organic.
The business includes social media accounts for both Facebook and Instagram though none of which are very important in terms of generating sales for the business. There is an email list included with this listing which features over 1,553 subscribers stored in Mailchimp. This email list is not currently being monetized offering a growth avenue for a Buyer to explore further. More information will be provided to active Buyers.
**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Site Traffic
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Verified Sellers & Vetted Data
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Improve margins outsourcing products to new supplier
- Expanding into other marketplaces
- Grow website sales
- Optimize paid advertising campaigns
- Advertise outside of Amazon
- Improve inventory management
Risks
- An increase in Amazon ad pricing could make the ads unprofitable
- Amazon could change their fee structure affecting your profit margin at any time
Work & Skills Required
- Monitoring inventory levels
- Managing storage unit inventory
- Running paid advertising campaigns
- Monitoring sales
Seller Support Includes
The Seller is willing to provide 30 days of email support and Skype call support to ensure a smooth transition to the new owner
Reason for Sale
The Seller would like to focus on other business opportunities within a different niche
Other Information
Work Required Per Week: 2 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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