Niche: Health & Fitness

Listing Details

This listing is for a display advertising, Amazon Associates, and digital product business created in July 2018 in the health & fitness niche. The WordPress site features blog style content and recipes for diet planning within a specific niche. The business includes a strong social media following on Pinterest and steady growth in profit and revenue year-on-year. Minimal effort is required to maintain the business at this time.

The primary source of income to this listing stems from Mediavine display advertising (89%), Amazon Associates (10%), and digital product (1%) revenue streams. The top traffic channels to this business include social media (48.8%), organic search (41.7%), and direct (7.6%) sources. The top countries in terms of generating the most traffic to this asset include the United States (77.2%), Canada (8.2%), and the United Kingdom (3%) audiences respectively.

The Seller has written, photographed, edited, formatted, and published all of the content for this business. This includes all of the assets content found on both the website and social media profiles. This is an important note as a majority of the traffic to this business stems from Pinterest social media traffic. The Seller’s spouse has helped with tracking analytics and keyword research in the past, but no other help has been required to grow this business. No content has been added in the last three months, though 6 posts are queued offering a growth opportunity for a Buyer to consider.

No link building strategies have been used except 4 guest posts in the fall of 2018 with 1-2 links back to the site per post. Links within the site’s blog content for Amazon have been used to diversify the assets revenue sources. An eBook also helps produce digital product income which in turn sends traffic deeper into the assets sales funnel. Affiliate revenue may be possible to help diversify the income sources further should a Buyer choose to explore this option.

This business includes a Facebook group account, page, and social media accounts for Instagram, Youtube and Pinterest which produces the most traffic of them all. An email list with over 9,400 subscribers stored in MailerLite is used to monetize affiliate offers further. Once traffic has purchased the eBook, these customers are then segmented into a follow-up email campaign sequence. With plenty of growth opportunities to consider, more information will be provided to active Buyers.

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