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For Sale


Listing Price $1,930,770
Monthly Multiple 45x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $42,906
Avg. Monthly Revenue $194,154
Profit Margin %

Business Started

1st of January, 2015
(8 years 2 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Trademark
  • Email list - with over 51K subscribers
  • Social Media - Facebook and Instagram accounts
  • SOPs
  • Supplier contracts and relationships
  • Creative Assets and Photography
  • Product Specifications
  • Software and ad accounts
  • * Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an eCommerce business created in January 2015 in the home niche. The Shopify store offers a particular kind of outdoor furniture. The trademarked brand boasts an email list of 51,000 subscribers and has recently expanded product offerings.

The business uses two suppliers in China and is onboarding a new supplier in Vietnam. A 3PL has been in place since 2019 and receives inventory, stores it, and fulfills all orders on a day-to-day basis.

The business generates traffic primarily through Facebook (38%), followed by Google (30%) and direct (14%). The country leading traffic is the US (96%) with the remaining traffic from IN (1%). Due to the nature of the products, the business sees seasonal peaks in the spring.

The business has a Facebook page with 2K fans and an active email list with 51K subscribers. Emails are sent out to promote occasional sales and convert subscribers. A marketing agency manages Facebook, Instagram, and other digital advertising channels to drive traffic and new customers to the website.

Photoshoots are conducted 1-2 times per year to add product photographs to the site. In the past, the Seller experimented with blog posts but did not find that they meaningfully drove sales. The business has no employees.

The business was previously purchased from Empire Flippers in May 2020. The Seller is choosing to sell as they are changing their portfolio strategy and would like to focus on building their portfolio within a singular niche.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Adding products that would form complete furniture sets for customers
  • Expanding product line within the niche
  • Third party brand extension
  • Moving production to a country without tariffs
  • Adding products to new marketplaces
  • E-commerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer
  • An increase in Facebook ad pricing could make the ads unprofitable.
Work & Skills Required
  • Managing inventory and re-ordering when needed
  • Answering customer emails
  • Overseeing third party service work
  • Monitoring the site's performance and updating when needed
Seller Support Includes

The Seller is willing to offer a 30 day support period with email and call support to ease the transition of the business to the buyer.

Reason for Sale

The Seller is changing their portfolio strategy and would like to sell the business to focus on a singular niche within their portfolio.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

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