Niche: Home

Listing Details

This listing is for an eCommerce business created in January 2015 in the home niche. The Shopify store offers a particular kind of outdoor furniture. The trademarked brand boasts an email list of 51,000 subscribers and has recently expanded product offerings.

The business uses two suppliers in China and is onboarding a new supplier in Vietnam. A 3PL has been in place since 2019 and receives inventory, stores it, and fulfills all orders on a day-to-day basis.

The business generates traffic primarily through Facebook (38%), followed by Google (30%) and direct (14%). The country leading traffic is the US (96%) with the remaining traffic from IN (1%). Due to the nature of the products, the business sees seasonal peaks in the spring.

The business has a Facebook page with 2K fans and an active email list with 51K subscribers. Emails are sent out to promote occasional sales and convert subscribers. A marketing agency manages Facebook, Instagram, and other digital advertising channels to drive traffic and new customers to the website.

Photoshoots are conducted 1-2 times per year to add product photographs to the site. In the past, the Seller experimented with blog posts but did not find that they meaningfully drove sales. The business has no employees.

The business was previously purchased from Empire Flippers in May 2020. The Seller is choosing to sell as they are changing their portfolio strategy and would like to focus on building their portfolio within a singular niche.

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