Business, Lifestyle
Business, Lifestyle
Business Started
1st of February, 2018
(6 years 2 months old)
Assets Included in the Sale
- Primary domain and all site contents/files
- 3 additional domains (1 is parked)
- 3 online courses (hosted on Teachable)
- Affiliate partnership
- Partnership with FOX News Vender
- Employee Contracts/Relationships
- 2 Email lists (6,000+ stored on Active Campaign; 3,600+ stored on Mailchimp)
- Social media accounts (2 Instagram accounts, 2 Facebook accounts)
- Contractual rights on using psychotherapist's name on marketing materials related to the course
Listing Details
This listing is for an Info Product business created in February 2018 in the business and lifestyle niches. The Webflow site features 3 online courses (which are hosted on Teachable) with educational content related to entrepreneurship. The business has garnered a large following of 2 million followers on Instagram, and personal branding is mostly removed from the info products meaning the transfer of ownership will be relatively straightforward. Thanks to automation in place, minimal effort is required from the Seller to maintain the business.
The majority of traffic comes from social (~57%), followed by direct (~29%), and other channels (~6%). The US (~40%) was the leading source of traffic, followed by the UK (~8%), and India (~6%).
Two courses were created by the Seller and their partner, and the third course was produced in collaboration with a licensed psychotherapist. Customers can pay for any course in a single payment or 3-month installments.
The majority of the business’s operations are outsourced to independent contractors, including an Illustrator, Copywriter, Performance Marketer, and a VA. The Seller’s main responsibilities include daily posting on Instagram and sending an email with resources each week and an email newsletter every two weeks.
The business’s Instagram accounts are important for driving traffic to the courses. PPC ads are used on Facebook and Instagram. The course is only advertised over a 24-hour window each month and no ads are shown outside of this window. The Seller partners with influencers to promote the course as well. Advertising on a more frequent basis and improving CRO of the ad campaigns is a growth opportunity the Buyer could explore.
There are plans to use the parked domain for an additional standalone product that could create another source of revenue. The Buyer could also start a blog in order to increase opportunities for affiliate marketing and digital products to increase organic traffic, as well as diversify revenue sources.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Creating new courses
- Applying for display advertising programs or partnerships
- Starting a blog to increase affiliate marketing opportunities
- Creating digital products
Risks
- New competition to the space could drive ad prices up leading them to be unprofitable.
- Product becomes obsolete either by market changes or new competition
Work & Skills Required
- Publishing posts on Instagram daily
- Emailing resources each week
- Sending an email every two weeks
- Managing contractors
Seller Support Includes
The Seller is open to discussions on the level of support to help with a smooth transition of ownership, starting with 3 hours a week of email support and video calls for the first month.
Reason for Sale
The Seller is looking to explore new business opportunities.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Other
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