Niche: Apparel & Accessories

Listing Details

This listing is for an eCommerce and wholesale business created in January 2018 in the apparel & accessories niche. The Shopify site features 4 products suitable for outdoor activities. The trademarked business has strong branding and was named as a top 10 brand in 2020 by a leading product review site for a shoulder niche. Revenue has grown year-on-year and there is room to expand from a wholesale angle. Minimal work is required from the Seller to maintain the business.

The majority of revenue is generated from sales through the Shopify site (~97%). Customers who wish to showcase the brand can buy in wholesale, which accounts for the remaining revenue amount. The top traffic channels to the Shopify site are direct (~53%), social (~29%), and organic search (~12%). The leading country in terms of traffic source is the US (~84%), followed by Canada (~4%), and the UK (~2%). The business has over 70 active affiliates with hundreds of reviews which is a good driver of traffic.

All inventory is held and fulfilled by a 3PL service provider based in Indiana, US.

The Seller spends around 6 hours per week responding to customer inquiries, managing the brand’s social media accounts, and liaising with China and US-based manufacturers on developing new products, with whom the Seller has built up a good relationship. Content is added on a monthly basis by freelance writers.

The email list has been monetized and is important to revenue generation. Social media is primarily used to build brand awareness but doesn’t receive much engagement, although the business does have a loyal following. The Buyer could leverage this channel to drive more revenue and traffic by increasing the conversion rate. To expand the business, the buyer could also consider adding more products to the existing catalog and selling on different Amazon marketplaces.