Niche: Sports

Listing Details

This listing is for an Amazon Associates and affiliate business created in September 2011 in the sports niche. The WordPress site reviews and provides informational posts on a specific sport and its associated products. The business is well-aged and has experienced steady and consistent traffic growth. The Seller spends minimal time maintaining the business.

Earnings are split fairly evenly between Amazon Associates (52%) and affiliate (48%). The business generates traffic primarily through organic (90%), followed by direct (7%). The country leading traffic is the US (58%) with the remaining traffic from PH (12%) and CA (5%). Traffic is well distributed across the site’s pages with no one page accounting for more than 10% of views. The niche and focus of the site is highly seasonal, experiencing a peak typically in the fall.

The business has a large number of organic backlinks and has used third-party services for link building. Since using these services the site has responded well. Content on the site has been partially written by the Seller and by outsourced writers and no new content has been added since June.

In recent months the Seller started an email list and has 356 subscribers. The Seller sends out a lead magnet and also directs subscribers to an info product they promote. The business has Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, Vimeo, and Google+ profiles, with YouTube being the channel responsible for driving a small amount of traffic to the site.

The business was purchased in a private sale in June 2019. When the seller bought the domain it was not on WordPress and upon switching to WordPress the seller changed many of the URLs to clean up the link structure and created 301 redirects which are still in place.

A quick win for the Buyer would be to add ads to the informational content, growing the existing email list, and adding more informational content. Partnering with an influencer in the space to create content and review products might also be an opportunity for the Buyer to consider.

**Learn more about this listing by scrolling down to the FAQ section**