Sports
Sports
Business Started
1st of September, 2011
(12 years 7 months old)
Assets Included in the Sale
- Domain and all site content/files
- Email list (356 subscribers stored in Active Campaign)
- Social Media - Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, Vimeo, and Google+
Listing Details
This listing is for an Amazon Associates and affiliate business created in September 2011 in the sports niche. The WordPress site reviews and provides informational posts on a specific sport and its associated products. The business is well-aged and has experienced steady and consistent traffic growth. The Seller spends minimal time maintaining the business.
Earnings are split fairly evenly between Amazon Associates (52%) and affiliate (48%). The business generates traffic primarily through organic (90%), followed by direct (7%). The country leading traffic is the US (58%) with the remaining traffic from PH (12%) and CA (5%). Traffic is well distributed across the site’s pages with no one page accounting for more than 10% of views. The niche and focus of the site is highly seasonal, experiencing a peak typically in the fall.
The business has a large number of organic backlinks and has used third-party services for link building. Since using these services the site has responded well. Content on the site has been partially written by the Seller and by outsourced writers and no new content has been added since June.
In recent months the Seller started an email list and has 356 subscribers. The Seller sends out a lead magnet and also directs subscribers to an info product they promote. The business has Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, Vimeo, and Google+ profiles, with YouTube being the channel responsible for driving a small amount of traffic to the site.
The business was purchased in a private sale in June 2019. When the seller bought the domain it was not on WordPress and upon switching to WordPress the seller changed many of the URLs to clean up the link structure and created 301 redirects which are still in place.
A quick win for the Buyer would be to add ads to the informational content, growing the existing email list, and adding more informational content. Partnering with an influencer in the space to create content and review products might also be an opportunity for the Buyer to consider.
**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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Verified Sellers & Vetted Data
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- Traffic Verification
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Adding more informational content
- Partnering with influencers
- Adding ads to the content
- Creating more videos for YouTube
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- Amazon can change the commission structure of their program at any time.
Work & Skills Required
- Monitoring site performance and swapping out links
- Checking outsourced guest posts
Seller Support Includes
The Seller is willing to offer 30 days of email and call support to ease the transition of the business to the Buyer.
Reason for Sale
The Seller would like to pursue new opportunities
Other Information
Work Required Per Week: 2 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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Affiliate, Amazon Associates, Display Advertising
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