Niche: Coupons

Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in September 2009 in the coupon niche. The WordPress site has a large email list of 50K+ subscribers, over 75K followers on Facebook, and thanks to a contractor, requires minimal work from the Seller to maintain.

The business earns through Google AdSense display advertising (73%), affiliate (26%), and Amazon Associates (1%). The top traffic channels are organic search (75%), direct (21%), and referral (2%). This comes from the US (94%), CA (2%), and SE (1%).

Five domains are used as 301 redirects. These were also originally coupon sites that now redirect to the primary domain.

The Seller spends less than one hour a week on the business as the contractor handles the day to day running. The contractor works 43 hours a week for $11 an hour, they spend their time posting new content in the form of coupons and deals to the website. They also help with scheduling posts to the Facebook group.

The email list acquires 30 – 100 subscribers a day. An RSS feed is used to send out automated daily emails made up of the previous day’s posted content. A welcome email is also sent that is monetized through affiliate offers. Creating an email funnel could be an area of growth for a Buyer to consider.

A large Facebook following has been amassed but isn’t overly important in terms of traffic. A Facebook penalty was incurred for sharing an over-the-counter drug coupon. The FB page was limited for 24 hours but there have been no issues since.

**One of the affiliate networks is only available for US residents, it represents 25% of the site’s revenue**

**Learn more about this listing by scrolling down to the FAQ section**