Niche: Sports, Outdoors

Listing Details

This listing is for an Amazon FBA business created in July 2015 in the sports and outdoor niches. The sale includes an Amazon Seller Central Account with 32 SKUs. The trademarked business sells in the US and is part of Amazon Brand Registry 2.0. The products are well established with a few items gathering over a thousand positive reviews with a 4.8-star rating. The bestselling product is an Amazon Best Seller in its sub-category with a 4.8-star rating across ~7,000 reviews. Minimal effort is required from the Seller to maintain the business.

All sales are made from the Amazon US marketplace, where 22 SKUs are sold via FBA and 10 are mirrored to be fulfilled by FBM. Inventory is stored within FBA fulfillment centers, a 3PL warehouse in Kansas, and Deliverr warehouses. In response to Amazon FBA inventory limitations and an anticipated Q4 spike, the Seller partnered with Deliverr to fulfill orders through FBM and also in anticipation to start selling on Walmart due to Deliverr’s close integrations.

The Seller spends around 4 hours per week managing inventory levels and responding to customer inquiries. PPC campaigns are only used occasionally; the Buyer might consider hiring a PPC expert to increase sales through paid advertising. Furthermore, Enhanced Brand Content and engaging videos could be used to further optimize the product listings for higher CRO.

Building and monetizing the email list with over 4,300 subscribers could be a great growth opportunity for the Buyer to establish another revenue stream. The business’s Facebook account isn’t important in terms of traffic. Growing a following through this platform could drive external traffic to product listings. Another potential traffic driver to explore is starting a blog and building the brand's exposure through organic reach.

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