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#49580
For Sale
Verified

Home

Display Advertising
Listing Price $30,398
Monthly Multiple 37x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $822
Avg. Monthly Revenue $834
Profit Margin %

Business Started

18th of March, 2015
(7 years 8 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • 1 domain that acts as a 301 redirect
Listing Details

This listing is for a display advertising business created in March 2015 in the home niche. The WordPress site features how-to guides and informational articles around home maintenance on a specific area of a house. The business ranks on the top page for a keyword in its niche and receives more traffic during the spring and summer seasons. Minimal effort from the Seller is required to maintain the business at this moment in time.

The site is monetized through Google Adsense and Ezoic. The top traffic channels are organic search (~82%), direct (~10%), and referral (~6%). The leading countries in terms of traffic are the US (~60%), the UK (~11%), and Canada (~7%). Traffic is well distributed, as the top three pages account for less than 25% of the site's total traffic.

No new content has been added in the past two years, which presents a growth opportunity for the Buyer to add more articles to target more keywords. In the past, the Seller bought forum posts and conducted manual outreach as part of their link-building strategy. The Buyer may wish to consider expanding on these efforts through guest posting and email outreach for backlink exchanges.

The lack of social media may be an opportunity for the Buyer to establish a presence on a number of platforms to drive external traffic to the site. An email list could be built and monetized as an additional source of traffic and revenue.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Targeting new keywords with more content
  • Growing and monetizing an email list
  • Building a social media presence
  • Applying for affiliate marketing
Risks
  • Google algorithmic changes could cause traffic to fluctuate.
  • Google as a 3rd party can change their ToS and shut down your AdSense account.
Work & Skills Required
  • Monitoring analytics
  • Updating plugins and themes
Seller Support Includes

The Seller is willing to offer 30 days of email support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore new opportunities.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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