Niche: Business

Listing Details

This listing is for an info product, affiliate, and advertising business created in January 2019 in the business niche. The WordPress site features “how-to” guides and has seen steady growth in the past year. Minimal effort is required from the Seller to maintain the business at this moment in time.

The business’s main revenue streams are from Gumroad (80%), various affiliate programs (Printful, Printify, Merch Informer, Merch Titans, and Shopify: 19%), and Ezoic (1%). The top traffic-generating channels are organic (~84%), direct (~10%), and social (~4%). The leading countries in terms of traffic are the US (~50%), the UK (~10%), and Canada (~5%). The top three pages account for less than 40% of the site’s total views.

The Seller adds up to two articles each month, which takes between three and six hours each to write. All content has been created by the Seller. The info product is a course that consists of two eBooks and six video tutorials. The videos feature the Seller’s voice but not their face; they’re willing to let the Buyer continue using the Seller’s voice in the videos post-sale.

All backlinks to the site are organic; the lack of a link building strategy could be a potential growth opportunity to improve the site’s domain ranking and increase the business’s exposure to relevant audiences.

Most of the revenue in recent months has been generated from an equal split of affiliate programs and the info product; advertising was only added in September 2020, which is a growth opportunity for the Buyer.

An email list was built from subscribers who downloaded a free lead magnet; a valuable revenue opportunity for the Buyer. The business’s social media accounts make up roughly 10% of the site’s total traffic. However, the Seller hasn’t been active on most of these platforms except for Twitter, which presents a growth opportunity for the Buyer to continue growing a presence on different social media accounts. The Seller was planning to use the Twitter account but is willing to include it in the sale; more details can be provided to active Buyers.

*We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.