Niche: Baby Care

Listing Details

This listing is for an Amazon FBA business created in March 2018 in the baby care niche. Included with the Amazon Seller Central account are 5 SKUs. The trademarked business is part of the Amazon Brand Registry 2.0 program and has shown strong growth, particularly in the past 12 months. The products have gathered hundreds of positive reviews, while the best-selling product is recommended as Amazon’s Choice in its subcategory with a 4.7-star average rating across 1,500+ reviews. As a result of effective outsourcing, minimal effort is required from the Seller to maintain the business.

All sales are made through the Amazon US marketplace. All inventory is sent directly to FBA warehouses from the China-based manufacturers, with whom the Seller has developed strong relationships since the business started. The Seller uses freight forwarders to handle logistics and perform quality control checks for a minor additional fee.

The Seller spends around 2 hours each week running the business, whose main tasks include responding to customer inquiries, performing product research, managing inventory levels, and running PPC campaigns. The Seller has noticed that decreasing PPC ad spend hasn’t affected conversions which could be an opportunity for a Buyer to investigate. The majority of traffic comes from Amazon organic search as the main products rank highly for their respective keywords.

Creating product listing images is entirely outsourced to freelancers on Fiverr, some of whom have been working with the Seller over the past 3 years and are willing to continue working with the Buyer.

The Buyer will experience higher profit margins for the best-selling SKU as a result of the Seller reducing the package size. This will contribute approximately $1k to overall earnings, as things stand currently.

Potential growth opportunities revolve around selling on international Amazon marketplaces and other platforms such as Etsy and eBay. If the Buyer had the capacity, selling wholesale and creating an e-commerce shop could result in significant growth. As PPC campaigns are the primary form of marketing, the Buyer could nurture the social media accounts to increase traffic and sales.

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