Niche: Home

Listing Details

This listing is for an Amazon FBA business created in January 2015 in the home niche. The included Amazon Seller Central account features 3 SKUs for organizational products. The trademarked business has brand registry 2.0 and over 4K reviews with a 4.5-star average. Minimal work is required from the Seller to maintain the business.

The business earns 100% of its income through Amazon FBA. The supplier is located in China and the Seller uses a sourcing agent who takes care of arranging the shipping. The Seller would be happy to introduce a Buyer to this agent. No inventory is handled by the Seller.

A Shopify store is also included in the sale. This built-out store did make $400 in sales but due to being a small amount is not included in the profit and loss statement. Expanding sales to Shopify might represent an opportunity for a Buyer to consider.

The Seller spends around two hours a week on the business mostly monitoring the seller account and responding to messages when necessary. A VA is used to post twice a day to the two Facebook community pages which has helped them grow to quite a significant size (7K & 11K followers). The VA is paid until the end of December 2020 and would be willing to continue with a Buyer.

Due to the COVID-19 pandemic, the Seller has had to homeschool their children and has been very busy. They have not had the time to dedicate to the business and have even scaled-down the PPC advertising by a third. This accounts for the recent downturn in earnings. The business might suit a Buyer who is willing to optimize the Amazon PPC ads to grow the business.

*We’ve decided to use a 4-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.