Niche: Kitchenware, Food & Beverages

Listing Details

This listing is for a 2-site Amazon Associates business package created in November 2016 in the kitchenware and food & beverages niche. Both sites are built on WordPress, where one reviews kitchenware products and the other reviews food & beverage products. Minimal effort is required from the Seller to maintain the business at this moment in time.

The first domain is expired and has traffic from three main sources – organic (~83%), direct (~14%), and referral (~2%). The top countries where traffic comes from are the US (~84%), Canada (~4%), and the UK (~2%). The second domain has similar traffic numbers: the top three traffic channels are organic (~92%), direct (~6%), and referral (~2%), and the top countries where traffic comes from are the US (~84%), Canada (~5%), and the UK (~4%).

No new content has been added for the past two years for either site. The Seller updates posts on a yearly basis to remove products that aren’t sold anymore or update existing reviews. No other work is required on a weekly or monthly basis.

Link-building has been organic. Starting a link-building outreach strategy with guest posts and web 2.0 links is a growth opportunity for the Buyer to explore.

Additionally, the lack of an email list could be an opportunity for the Buyer to diversify revenue and traffic streams.

*The seller uses the same Amazon CA & UK tracking IDs for all of his sites. The total CA & UK earnings for the account equal to 9% of the total US revenue, but the exact revenue for these sites cannot be determined and therefore this revenue has not been added to the revenue numbers on the listing

*We’ve decided to use a 7-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.