Niche: Sports

Listing Details

This listing is for an Amazon Associates business created in September 2018 in the sports niche. The WordPress site features product reviews for a particular racket sport. The business has experienced recent growth in traffic and income over the past four months and requires minimal effort from the Seller to maintain.

The top traffic channels are organic (~92%), direct (~7%), and referral (~1%). The leading countries in terms of traffic are the US (~90%), Canada (~7%), and the UK (1%). The top three pages make up over 70% of the site's total traffic.

The Seller added new content and updated existing articles over the past eight months. No specific link building strategies were used to gain backlinks, which the Buyer could explore by contributing guest posts to other sites and engaging with other blogs in order to increase the site's domain ranking.

Additionally, the lack of an email list could be an opportunity for the Buyer to diversify revenue and traffic streams. As the sport is still growing in popularity, building a community through a forum or a private Facebook group could also be a growth opportunity.

*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.