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#49018
For Sale
Verified

Home

Display AdvertisingAmazon AssociatesAffiliate
Listing Price $142,179
Monthly Multiple 42x
Pricing Periods 4 Months
Avg. Monthly Profit $3,385
Avg. Monthly Revenue $3,720
Profit Margin 91%

Business Started

26th of March, 2012
(10 years 8 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • 6 additional domains (301 redirects)
  • Social media accounts (Pinterest, Facebook, Twitter)
Listing Details

This listing is for a display advertising, Amazon Associates, and affiliate business created in March 2012 in the home niche.  The WordPress site provides product reviews and how-to guides with best practices on refurnishing a particular area of the home. The business has a well-aged domain with well-diversified traffic and requires minimal effort from the Seller to maintain.

The business generates revenue through Ezoic (~55%), Amazon Associates (~25%), and HomeAdvisor (~20%). Organic search makes up the bulk of traffic (~92%), followed by direct (~7%), and referral (~1%). The top three countries where traffic comes from are the US (~81%), the UK (~7%), and Canada (~5%). 

The majority of content was added by the Seller, with some articles written by outsourced writers from Upwork. Content isn't added on a regular schedule, which presents a growth opportunity for the Buyer to add more content to target more keywords and increases sales.

The site has gathered a large backlink profile organically since it first started. Included with the sale are two domains that the Seller started and grew, and are now 301 redirects pointing to the primary domain. The Buyer may wish to continue building up these domains to generate additional revenue.

The Seller noted that the business has gained some interest and views on Pinterest, which might be another channel worth exploring to establish an additional traffic source.

If traffic continues to increase, another growth opportunity for the Buyer could be to apply for higher-paying affiliate programs.

* Analytics data was affected from August 16 to October 5 because the Seller removed a plugin from the site that they didn't realize was connected to analytics.

*Earnings in December 2019, January, and April 2020 were affected by Ezoic going down due to technical issues with a hosting change. Display advertising earnings in April - July were partially impacted by downgrading Ezoic Premium to a lower-priced plan temporarily.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
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6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Targeting new keywords with more content
  • Growing the domain's backlink profile through a linkbuilding campaign
  • Adding more content on Pinterest
  • Applying for higher-paying affiliate programs
Risks
  • Google algorithmic changes could cause traffic to fluctuate.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Updating content
  • Updating plugins and themes
  • Responding to comments
Seller Support Includes

The Seller is willing to offer 30 days of email support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore new business opportunities.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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