Niche: Home

Listing Details

This listing is for an Amazon Associates business created in March 2019 in the home niche. The WordPress site has a relevant expired domain and features reviews and guides for a particular type of residential product. The business has shown good growth, particularly in the past five months, and requires minimal work from the Seller to maintain.

The business makes 100% of its revenue through Amazon Associates. The site traffic comes from organic search (~88%), direct (~11%), and referral (~1%). The top three countries are the US (~67%), GB (~11%), and CA (~4%).

The Seller bought an expired domain in January 2020 that is relevant to the current niche and content. This is now the primary domain and the old domain is a 301 redirect.

Between two and ten hours a week are spent on the site by the Seller. Keyword research, white hat link building, and updating existing content are the main tasks.

The majority of the content that exists on the site was posted in the early stages. It was written by a freelance writer who would be willing to continue working with a Buyer. New content is now added infrequently, with around five articles posted in the past few months. The Seller has a list of keywords for expanding the content that they would be willing to share with a new Buyer.

A site audit has also recently completed which would give a Buyer suggestions on how to go about updating the existing content.

A couple of link building campaigns have been performed including guest posting and white-hat outreach. The results of this include 79 links that the Seller has recorded in a spreadsheet. No PBN links have been used.

*The site earned Amazon CA & UK revenue via OneLink which tracks revenue for 3 sites in total using the same tracking IDs. The figures in the P&L are estimates of what the Seller believes this business earned. As we cannot attribute the exact amounts that each site earned, the Amazon CA & UK in the P&L is not counted in the revenue or net profit.

**We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

**Learn more about this listing by scrolling down to the FAQ section**