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Information, News & Education, Legal

For Sale

Information, News & Education, Legal

Display AdvertisingSubscription
Listing Price $137,904
Monthly Multiple 48x
Pricing Periods 10 Months
Brand Registry No
Avg. Monthly Profit $2,873
Avg. Monthly Revenue $4,618
Profit Margin %

Business Started

1st of February, 2001
(22 years 1 month old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • 2 domains that act as 301 redirects
  • Source code stored on Github
  • Social media accounts (Twitter, Facebook)
Listing Details

This listing is for a display advertising and subscription business created in February 2001 in the information, news & education, and legal niches.  The site is built on PHP and Google Cloud Platform. The business has over 1.4 million opted-in subscribers and a substantial social media following. Minimal effort is required from the Seller to maintain the business at this moment in time.

The business generates revenue through Google Adsense (~75%) and e-commerce (~25%). The top traffic channels are social (~58%), direct (~20%), and organic (~11%). The US is the leading country in terms of traffic (~41%), followed by Australia (~11%), and the UK ( ~7%). Traffic is very diversified as the top three pages make up only 10% of the site's total traffic.

Emails are hosted on Amazon Web Services and are sent on a fortnightly basis to an email list of 1.4 million opted-in subscribers. There are 24 million emails that have interacted with the site's content but have yet to sign up for the email list. To ensure the legitimacy of emails, the Seller runs through the entire list with mailboxlayer. The email list is currently not monetized, which presents a solid revenue opportunity for the Buyer to explore.

Content published on the site is mostly user-generated, although the Buyer might wish to start generating their own content in order to increase traffic and revenue.

With regards to the e-commerce side, users may purchase a premium membership that offers exclusive benefits available for 30 days. The Seller has outsourced customer support and on-call technical issues to an overseas company to manage any issues with the e-commerce arm. The outsourced help will be open to continuing with the Buyer post-sale.

Social media plays a significant role in delivering traffic to the site, especially Facebook. Diversifying traffic streams by adding content on the site or establishing a presence on another social media platform could be potential growth opportunities.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Running retargeting campaigns to increase email list
  • Segmenting the email list based on demographics
  • Integrating Facebook audiences
  • Adding a mobile app for notifications
  • Applying for higher-paying advertising networks
  • Applying for affiliate programs
  • Changes in Facebook policies could close your account due to terms of service.
  • Google as a 3rd party can change their ToS and shut down your AdSense account.
Work & Skills Required
  • Monitoring analytics
  • Updating plugins and themes
  • Checking in with the outsourced technical team
Seller Support Includes

The Seller is willing to offer 30 days of email support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore new opportunities.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Other

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