Niche: Information, News & Education, Legal

Listing Details

This listing is for a display advertising and subscription business created in February 2001 in the information, news & education, and legal niches.  The site is built on PHP and Google Cloud Platform. The business has over 1.4 million opted-in subscribers and a substantial social media following. Minimal effort is required from the Seller to maintain the business at this moment in time.

The business generates revenue through Google Adsense (~75%) and e-commerce (~25%). The top traffic channels are social (~58%), direct (~20%), and organic (~11%). The US is the leading country in terms of traffic (~41%), followed by Australia (~11%), and the UK ( ~7%). Traffic is very diversified as the top three pages make up only 10% of the site's total traffic.

Emails are hosted on Amazon Web Services and are sent on a fortnightly basis to an email list of 1.4 million opted-in subscribers. There are 24 million emails that have interacted with the site's content but have yet to sign up for the email list. To ensure the legitimacy of emails, the Seller runs through the entire list with mailboxlayer. The email list is currently not monetized, which presents a solid revenue opportunity for the Buyer to explore.

Content published on the site is mostly user-generated, although the Buyer might wish to start generating their own content in order to increase traffic and revenue.

With regards to the e-commerce side, users may purchase a premium membership that offers exclusive benefits available for 30 days. The Seller has outsourced customer support and on-call technical issues to an overseas company to manage any issues with the e-commerce arm. The outsourced help will be open to continuing with the Buyer post-sale.

Social media plays a significant role in delivering traffic to the site, especially Facebook. Diversifying traffic streams by adding content on the site or establishing a presence on another social media platform could be potential growth opportunities.

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