Niche: Kitchenware

Listing Details

This listing is for an Amazon Associates and affiliate business created in July 2019 in the kitchen niche. The WordPress site features product reviews for a cooking appliance. The business ranks on the first page of search results for two keywords with thousands of monthly views and requires minimal effort from the Seller to maintain at this moment in time.

The site is monetized through Amazon Associates (~80%) and Rakuten (~20%). Organic search provides most of the traffic (~92%), with contributions from direct (~6%), and referral (~2%). The leading countries in terms of traffic are the US (~93%), Canada (~3%), and Pakistan (~1%). The top three pages make up nearly 90% of the site's total traffic.

The Seller produced most of the content with the help of a friend. Linkbuilding was achieved by posting comments on high-authority forums, writing guest posts, and reaching out for EDU backlinks.

The business has a Facebook and Instagram account that aren't important to the site's traffic. There is a potential growth opportunity to build a social media presence to develop another traffic source. An email list with 500 subscribers could be grown and monetized to increase revenue.

*We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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