Niche: Outdoors

Listing Details

This listing is for an Amazon Associates business created in January 2018 in the outdoors niche. The WordPress site features product reviews and helpful info related to a popular outdoor activity, and it has a nice even spread of traffic among the top three pages.

The business earns 100% of its income from Amazon Associates. In terms of traffic, the top three pages receive ~5.7% each. The main sources of traffic are organic search (~90%), direct (~8%), and referral (~1%), which comes from the US (~80%), CA (~6%), and the UK (~5%).

The business is owned by an agency based in Austin consisting of 7 employees, with two additional US-based contractors. This site is run by three of these employees – two staff members perform content management activities & website maintenance, while the third fits-in occasional link building into their normal client-related link building duties. The employees will not be able to directly contribute anything to the site after the sale is confirmed. More details can be provided to active buyers.

The site has 275 ‘money pages’, the link profile is clean, the majority of links are topic-relevant, and it has an increasing number of high-value inbound domains for major publications.

*We’ve decided to use a 7-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.