Niche: Food & Beverages, Lifestyle

Listing Details

This listing is for sponsored posts, display advertising, and Amazon Associates business created in October 2010 in the lifestyle and food and beverage niches. The WordPress site features blog posts for recipes and arts and crafts. The well-aged site has a strong DR of 51 and a good following on social media.

The business earns through sponsored posts (54%), AdThrive advertising network (45%), and Amazon Associates (1%). The site acquires sponsored post opportunities through a mix of outreach from the Seller and working with a PR firm that contacts the Seller directly. Contracts with brands have been set up in the past and there are a few currently in talks. Further diversifying the income sources might represent a growth opportunity for a Buyer.

The main drivers for traffic are social (~65%), organic search (~20%), and direct (~12%). This comes from the US (~89%), CA (~5%), and GB (~1%).

Pinterest is a big driver of traffic for the site. The Seller pins to Pinterest and manages social media, usually on a daily basis. Weekly tasks include writing the content themself, making new pins for older content, and optimizing old content for SEO. Monthly tasks might include rephotographing content for very old posts. Overall, the Seller spends 10-15 hours a week on average on the business but there are some weeks when this is considerably less.

A VA works with the Seller to update the photography on old posts. The VA would be willing to continue working with a Buyer and would be interested in writing the content if a Buyer wanted to outsource part of the content creating.

An email list has been set-up by the Seller and includes a series of emails. This hasn’t been monetized yet, so there could be room for growth there.

No link building campaigns have been performed but the site’s content has built links organically from sites such as The Today Show, Pioneer Woman, and Walmart. Implementing a link building campaign could help to strengthen the site further.

*We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.