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Food & Beverages, Lifestyle

For Sale

Food & Beverages, Lifestyle

OtherDisplay AdvertisingAmazon Associates
Listing Price $53,905
Monthly Multiple 29x
Pricing Periods 9 Months
Brand Registry No
Avg. Monthly Profit $1,859
Avg. Monthly Revenue $2,024
Profit Margin %

Business Started

1st of October, 2010
(12 years 1 month old)

Assets Included in the Sale

  • Primary domain and all site contents/files
  • Additional domain used as a 301 redirect
  • Email list (3,500 subscribers)
  • Social Media accounts (Instagram, Facebook, Twitter and Pinterest)
  • SOPs
  • Partner contracts/relationships
  • VA contact details
Listing Details

This listing is for sponsored posts, display advertising, and Amazon Associates business created in October 2010 in the lifestyle and food and beverage niches. The WordPress site features blog posts for recipes and arts and crafts. The well-aged site has a strong DR of 51 and a good following on social media.

The business earns through sponsored posts (54%), AdThrive advertising network (45%), and Amazon Associates (1%). The site acquires sponsored post opportunities through a mix of outreach from the Seller and working with a PR firm that contacts the Seller directly. Contracts with brands have been set up in the past and there are a few currently in talks. Further diversifying the income sources might represent a growth opportunity for a Buyer.

The main drivers for traffic are social (~65%), organic search (~20%), and direct (~12%). This comes from the US (~89%), CA (~5%), and GB (~1%).

Pinterest is a big driver of traffic for the site. The Seller pins to Pinterest and manages social media, usually on a daily basis. Weekly tasks include writing the content themself, making new pins for older content, and optimizing old content for SEO. Monthly tasks might include rephotographing content for very old posts. Overall, the Seller spends 10-15 hours a week on average on the business but there are some weeks when this is considerably less.

A VA works with the Seller to update the photography on old posts. The VA would be willing to continue working with a Buyer and would be interested in writing the content if a Buyer wanted to outsource part of the content creating.

An email list has been set-up by the Seller and includes a series of emails. This hasn't been monetized yet, so there could be room for growth there.

No link building campaigns have been performed but the site's content has built links organically from sites such as The Today Show, Pioneer Woman, and Walmart. Implementing a link building campaign could help to strengthen the site further.

*We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Creating video content
  • Growing social media following
  • Diversifying income sources
  • Link building
  • Focusing on creating SEO content
  • Pinterest could change their organic algorithm leading to less traffic exposure
  • Advertiser changes can affect the earnings in your ad account
Work & Skills Required
  • Pinning to Pinterest and managing social media
  • Creating content
  • Optimizing posts for SEO
  • Updating old content
Seller Support Includes

The Seller is willing to provide 30 days of email support to ensure a smooth transition to the Buyer.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 12 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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