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SEO

#48371
For Sale
Verified

SEO

Service
Listing Price $1,041,194
Monthly Multiple 48x
Pricing Periods 12 Months
Avg. Monthly Profit $21,692
Avg. Monthly Revenue $58,475
Profit Margin 37%

Business Started

14th of November, 2014
(8 years old)

Assets Included in the Sale

  • All associated domain names and site contents/files
  • Email list (7,878 subscribers)
  • Social Media - Facebook, Twitter, Instagram
  • Existing writer/editor freelance contracts/relationships
  • Custom built order management system
  • Employee contracts
Listing Details

This listing is for a service business created in November 2014 in the SEO niche. Built on a foundation of WordPress, Woocommerce, and Python, the site sells digital products like content, guest posts, and business citations for use in SEO campaigns.

The top three traffic channels are direct (40%), organic search (33%), and social (15%). This comes from the US (28%), GB (11%), and IN (9%).

The business has built both a strong reputation and brand/domain authority in the SEO niche and has shown consistent year-over-year growth. Growth has been achieved mainly through word of mouth, testimonials, and referrals. The business has succeeded and grown consistently despite negligible marketing and advertising spend.

In 2020, the business built and deployed a custom-built Order Management System (OMS). The business and its developers designed the OMS to make the content creation process highly scalable. The OMS eliminates many bottlenecks that could otherwise impede the growth of a productized service business that relies primarily on human writers and editors.

Selected features of the OMS include an in-app content editor with built-in spelling and grammar check to ensure consistent formatting and streamline delivery from writers/editors, automated email and Slack integration with writers/editors for improved accountability, automated weekly invoicing for writers/editors, and one-click Paypal integration to execute all freelancer payments once weekly, making payroll as passive as possible.

The business' content team is currently comprised of +/- 50 college-educated native English-speaking writers in the UK and US and a Content Manager. The current average monthly content output is in excess of 1M words.

Three part-time editors in the US proofread and perform QC for all content before delivering orders to the customer.

The business has an email list of over 7K active subscribers who receive a basic welcome sequence when they sign up as well as occasional content and discount promotion emails. Further leveraging the email list for marketing purposes is a growth opportunity for a Buyer.

The business has Facebook, Instagram, and Twitter, though the accounts are largely inactive and don’t currently drive significant traffic to the website.

A new owner would benefit from a structured marketing strategy focused primarily on SEO, advertising, content marketing, and increased use of the existing email list.

The business should be particularly attractive to a Buyer with their own content/digital marketing team or strategy in place.

The Buyer will receive an introduction to the development team who built the proprietary OMS, so they have access to the developers for site maintenance.

The Seller and their team are prepared to spend one-month handling order management for the Buyer while training the buyer or their representative on the OMS and all other relevant components of the business concurrently.

*The sale of the business will be structured as a UK company sale, not an asset sale. More information will be provided to active Buyers.

**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding marketing efforts
  • Utilize and grow the existing email list
  • Create affiliates for the business
Risks
  • Communities can sometimes become less popular, driving less traffic.
  • Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
  • Payment processing
  • Handling writer invoices
  • Monitoring website performance
Seller Support Includes

The Seller and their team are willing to spend one month managing the order management for the new Buyer while training their replacement order manager at the same time.

Reason for Sale

The Seller would like to move on to other opportunities

Other Information

Work Required Per Week: 4 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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