Niche: Lifestyle, Finance

Listing Details

This listing is for a display advertising, digital product, affiliate, Amazon Associates, and sponsored posts business created in January 2016 in the lifestyle and finance niche. The WordPress site is a lifestyle blog with a focus on personal finance and budgeting. The business saw year-on-year growth during 2018/19 and has well-diversified income streams.

The business makes money from Mediavine display advertising (61%), digital products (20%), Affiliate (16%), Amazon Associates (1.5%), and sponsored posts (1.5%).

The top traffic channels are social (~67%), organic search (~25%), and direct (~7%). This traffic comes from the US (~80%), CA (~6%), and GB (~3%).

The Seller spends about 10 hours a week on the business. They create the content themselves and uploads weekly blog posts. Other tasks include creating and sending out a weekly newsletter, scheduling pins with Tailwind to gain Pinterest traffic (monthly), and occasional promotions of affiliate products or the business’s own digital products to the email list.

All four of the digital products have been created by the Seller and will be included in the sale.

A decent-sized email list has been built up and some efforts have been made to monetize it. This is done through an email sequence that directs people to affiliate links or digital products. Continuing the growth of this email list is an opportunity for a Buyer.

Pinterest has become important for the business, being the main traffic driver. Creating SEO content to maximize Google search traffic is an area of growth with potential.

*The site contains some personal branding, the seller is happy to keep all content in place including their name but has replaced photos with stock images.

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