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Lifestyle, Finance

For Sale

Lifestyle, Finance

Display AdvertisingDigital ProductAffiliateAmazon AssociatesOther
Listing Price $92,072
Monthly Multiple 35x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $2,631
Avg. Monthly Revenue $2,962
Profit Margin %

Business Started

1st of January, 2016
(6 years 11 months old)

Assets Included in the Sale

  • Domain and all site contents/files
  • Email list (12,895 subscribers)
  • Social media accounts (Facebook, Twitter & Pinterest)
  • Four digital products
  • SOPs
  • *Please note the valuation for this business is based off Amazon Associate's new commission structured rolled out on April 21st 2020
Listing Details

This listing is for a display advertising, digital product, affiliate, Amazon Associates, and sponsored posts business created in January 2016 in the lifestyle and finance niche. The WordPress site is a lifestyle blog with a focus on personal finance and budgeting. The business saw year-on-year growth during 2018/19 and has well-diversified income streams.

The business makes money from Mediavine display advertising (61%), digital products (20%), Affiliate (16%), Amazon Associates (1.5%), and sponsored posts (1.5%).

The top traffic channels are social (~67%), organic search (~25%), and direct (~7%). This traffic comes from the US (~80%), CA (~6%), and GB (~3%).

The Seller spends about 10 hours a week on the business. They create the content themselves and uploads weekly blog posts. Other tasks include creating and sending out a weekly newsletter, scheduling pins with Tailwind to gain Pinterest traffic (monthly), and occasional promotions of affiliate products or the business's own digital products to the email list.

All four of the digital products have been created by the Seller and will be included in the sale.

A decent-sized email list has been built up and some efforts have been made to monetize it. This is done through an email sequence that directs people to affiliate links or digital products. Continuing the growth of this email list is an opportunity for a Buyer.

Pinterest has become important for the business, being the main traffic driver. Creating SEO content to maximize Google search traffic is an area of growth with potential.

*The site contains some personal branding, the seller is happy to keep all content in place including their name but has replaced photos with stock images.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Continue to build the Pinterest following
  • Improving the organic search traffic
  • Expanding the content into new areas
  • Optimizing the other the social media platforms
  • Pinterest could change their organic algorithm leading to less traffic exposure
  • Advertiser changes can affect the earnings per click (EPC) in your account.
Work & Skills Required
  • Creating weekly content
  • Sending out a newsletter
  • Scheduling pins on Tailwind for Pinterest (monthly)
  • Occasionally promoting affiliate products or digital products
Seller Support Includes

The Seller is willing to provide 30 days of email support to ensure a smooth transition

Reason for Sale

The Seller would like to start a new online business

Other Information

Work Required Per Week: 12 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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