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Beauty

#48310
For Sale
Verified

Beauty

Amazon FBA
Listing Price $1,636,534
Monthly Multiple 42x
Pricing Periods 8 Months
SKUs 70
Brand Registry Yes
Avg. Monthly Profit $38,965
Avg. Monthly Revenue $135,607
Profit Margin 29%

Business Started

1st of September, 2014
(8 years 5 months old)

Assets Included in the Sale

  • Three Amazon Seller Central Accounts (US, EU/UK & AU)
  • 70 SKUs
  • 3 Domains and all site contents/files
  • Two trademarks
  • Email list (8,350 subscribers stored in Aweber)
  • Social media accounts (Facebook, YouTube, and Instagram)
  • Supplier contracts/relationships
  • SOPs
  • *The US and AU Amazon account will be included in the sale, and any EU Amazon account listings will be included as a listing transfer (as per EU regulations require)
  • *Inventory is not normally included in the list price, further details can be provided to active unlockers
Listing Details

This listing is for an Amazon FBA business created in September 2014 in the beauty niche. The three Amazon Seller Central accounts feature 70 SKUs for a particular range of handmade beauty products. The business has shown both year-on-year growth and strong growth in recent months, despite the pandemic. It has Brand Registry 2.0 and a strong brand presence that sells across multiple marketplaces with an average rating of 4.7 from over 10,000 reviews on the US marketplace alone.

The business makes 100% of its income from Amazon FBA selling 70 SKUs with six more to be released this year. Amazon fulfills all orders, but there is a Shopify store included that directs customers to purchase on Amazon.

The products are sold on the USA, Canada, Mexico, UK, Germany, France, Italy, Netherlands, Spain, and Australian marketplaces, with around 90% of the sales coming from the US marketplace. Diversifying the sales across Amazon but also outside of Amazon to places like Walmart, Wayfair, and setting up a 3PL with the Shopify store, represent an expansion opportunity for the Buyer. The Sellers have been contacted about wholesale orders and by retail stores but haven't ventured into that space yet.

There are two suppliers for the business both of which are located in Europe. The Sellers have a good relationship with both suppliers who are happy to experiment with different colors and styles of similar products. These color and style variations are what make up the large number of SKUs.

Amazon PPC is used to drive traffic to the products. Expanding into other forms of PPC advertising could be a growth opportunity. The Sellers manage the PPC ads so that the EU sales stay below the VAT threshold. More information can be provided to interested Buyers.

One of the Sellers spends six hours a day, while the other spends three hours a day. There are no other employees in the business. The tasks include customer service which on average there is 1-3 Amazon Seller Central messages per week and roughly 1 support message a fortnight/month. They also take care of inventory management, PPC advertising, and managing social channels.

The included social media accounts are not hugely important in terms of traffic but the Instagram account has built up almost 10K followers. A lot of the content that features on the Instagram account is user generated which helps to build the brand. They have an engaged audience and are contacted fairly regularly from users within the industry looking to review their products. Establishing relationships with influencers could help a Buyer to improve the business further.

*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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  • Instant access to the site URL(s)
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Submit a unique offer on the listing
What would you offer for this listing?

Email sales@empireflippers.com to make a unique offer on this listing.

Verified Sellers & Vetted Data

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Seller Questions & Answers
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Opportunities
  • Selling dirrectly to beauty businesses (B2B)
  • Diversifying away from Amazon (Walmart, Wayfair & Shopify)
  • Building and monetizing the email list
  • Advertising on Facebook, YouTube, Google and Pinterest.
Risks
  • An increase in Amazon ad pricing could make the ads unprofitable
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service
Work & Skills Required
  • Customer support
  • Managing brand registry and social accounts
  • Optimizing the paid ads
  • Expanding the product ranges
Seller Support Includes

The Sellers are willing to provide 30 days of email support and two Skype calls to ensure a smooth transition

Reason for Sale

The Sellers would like to sell the business to start or buy other businesses

Other Information

Work Required Per Week: 40 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Other

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